The Sports CDP for leagues and teams

StellarAlgo makes it easy to access and take action on fan data across leagues, teams and sports properties. Personalize engagement across the fan journey and increase fan loyalty, revenue and sponsorships.

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World-leading sports properties choose us for personalized fan engagement at scale

200M

Fans Worldwide

5B

Data Points

200+

Customers

Reach more fans, more effectively, for more revenue

Understand fans

Gain a team-wide, league-wide or cross-property view of your unique fans.

Predict engagement opportunities

See where the highest value fan engagement opportunities exist.

Best utilize staff

Empower non-technical users to target the right fans with personalized marketing.

Grow fan revenue

Focus on building fan loyalty, revenue and sponsorship opportunities.

Use all your fan data to bring fans closer

Increase the number and value of your fans

See fan engagement and revenue opportunities across team, league or multi-property fan data. Empower all team members, regardless of technical background, to target fans with personalized offers they’ll value to increase fan revenue and loyalty. StellarAlgo Sports CDP makes it easy to put fan data to work.

Most valued features

Fan engagement recommendations

Predict the best fans to target for win back campaigns, package upsells, last-minute offers and more.

Instant answers on fans

Which teams have the most engaged fans, where are the most valuable league fans geographically, who’s buying merch – give your leadership team access to answers.

Sponsor – ideal fan discovery

Develop sponsor packages shaped by fan geolocation, spend history, and degree of engagement.

See all unique fans in one place

StellarAlgo pulls data from source systems or existing data warehouses into our Sports CDP for an accurate and reliable single customer view of every teams’ fans, across single, multi or league properties.

Most valued features

League data sharing

Provide teams with league data showing new fans to engage and deepening data on existing fans.

Cross-property insights

Utilize multi-property fan data for effective cross-selling and year-round engagement.

Flexible data access

Even data sources outside your data warehouse can be utilized for targeted campaigns.

Free more of your people to engage fans

StellarAlgo makes it easy to see which fan segments are ideal to target with your campaigns, and makes it simple for marketing and sales staff to build fan segments.

Most valued features

No-code segmentation

StellarAlgo's Sports CDP has the industry's easiest to use, segment builder tools for non-technical users.

Segment Automation

Set routine season campaigns to run automatically before so staff has time for unexpected fan engagement opportunities.

Sports-specific playbooks

Proven, step-by-step strategies to engage fans and drive fan loyalty with sports-specific campaigns.

Share relevant offers, delivered in a way your fans will value

Easily push segmented lists to the marketing or sales tool your fan prefers, with the right offer, at the right time. Campaign data is automatically looped back to StellarAlgo with clear metrics on campaign performance.

Most valued features

Marketing channel integrations

Get your message out through SMS, social, mobile apps, email or Salesforce Marketing Cloud, Attentive and many others.

Segment Analyzer

Simple to use, smart analysis helps you spot the campaign wins to replicate and shortfalls to avoid next time.

League wide impact

Gain a panoramic view of which teams are strongest at fan engagement and which need support. See how league data is driving value.

Grow fan value

Increase the number and value of your fans

See fan engagement and revenue opportunities across team, league or multi-property fan data. Empower all team members, regardless of technical background, to target fans with personalized offers they’ll value to increase fan revenue and loyalty. StellarAlgo Sports CDP makes it easy to put fan data to work.

Most valued features

Fan engagement recommendations

Predict the best fans to target for win back campaigns, package upsells, last-minute offers and more.

Instant answers on fans

Which teams have the most engaged fans, where are the most valuable league fans geographically, who’s buying merch – give your leadership team access to answers.

Sponsor – ideal fan discovery

Develop sponsor packages shaped by fan geolocation, spend history, and degree of engagement.

Access fan data

See all unique fans in one place

StellarAlgo pulls data from source systems or existing data warehouses into our Sports CDP for an accurate and reliable single customer view of every teams’ fans, across single, multi or league properties.

Most valued features

League data sharing

Provide teams with league data showing new fans to engage and deepening data on existing fans.

Cross-property insights

Utilize multi-property fan data for effective cross-selling and year-round engagement.

Flexible data access

Even data sources outside your data warehouse can be utilized for targeted campaigns.

Segment

Free more of your people to engage fans

StellarAlgo makes it easy to see which fan segments are ideal to target with your campaigns, and makes it simple for marketing and sales staff to build fan segments.

Most valued features

No-code segmentation

StellarAlgo's Sports CDP has the industry's easiest to use, segment builder tools for non-technical users.

Segment Automation

Set routine season campaigns to run automatically before so staff has time for unexpected fan engagement opportunities.

Sports-specific playbooks

Proven, step-by-step strategies to engage fans and drive fan loyalty with sports-specific campaigns.

Take action + measure

Share relevant offers, delivered in a way your fans will value

Easily push segmented lists to the marketing or sales tool your fan prefers, with the right offer, at the right time. Campaign data is automatically looped back to StellarAlgo with clear metrics on campaign performance.

Most valued features

Marketing channel integrations

Get your message out through SMS, social, mobile apps, email or Salesforce Marketing Cloud, Attentive and many others.

Segment Analyzer

Simple to use, smart analysis helps you spot the campaign wins to replicate and shortfalls to avoid next time.

League wide impact

Gain a panoramic view of which teams are strongest at fan engagement and which need support. See how league data is driving value.

Why do leagues and teams choose us?

We’re 100% dedicated to shaping the future of fan engagement.
Our Sports CDP is built for leagues, teams and multi-properties and comes with some key differences.

Clear view of fans, faster

See your unique fans accurately with the fastest CDP to launch.

 

League Value

No code segmentation tools

Marketing and sales are empowered with fan recommendations to action.

 

Team Value

Sports-specific playbooks

Built-in templates
to grow fan revenue with your data.

 

Live Event Value

Cross-property fan insights

Access and take action on your fan data across sports properties.

 

Multi Property Value

Engage your fans where they are.
Create exceptional fan experiences.

“StellarAlgo is our go-to source for fan intelligence. We have integrated multiple data sets into the platform to create a superset of fan data that allows us to identify key opportunities to engage our fan base, personalize our communications and activate our marketing and sales strategies to great effect.”

Sacramento Republic FC logo
Justin Dubois
Director of Ticket Operations & Strategy
Sacramento Republic

“It’s not just about data collection—it’s about making fan data actionable. Working closely with the StellarAlgo team has really moved us forward. They’ve provided the technology that can take fan data, actively segment people, and recommend personalized outreach, so it feels like a truly fan-forward engagement.”

Zach Shapiro
VP Data Strategy & Analytics
NBA

“We were able to see how each session was selling on a daily basis. The StellarAlgo platform facilitates identifying which types of messages and channels are most effective for each segment of our fanbase. This informed our marketing strategy prior to and during the tournament to be able to create those great experiences that people have come to expect.”

W&S Open Cincinnati
Danielle Childers
Marketing & Special Projects Manager
W & S Open

The scoreboard never lies

60%
Fan Growth

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3x Lead
Conversion

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Sacramento Republic FC logo

+25%
Season Tickets

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+115%
Revenue Goal

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Know your fans, give them what they value.

Let’s turn fan data into your greatest asset.

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