Appendix A – Pull Integrations Detail

For purposes of clarity, the below tables provide further detail on what data subject areas are available as part of Pull Integrations being provided and other relevant details.

Should a pull integration not be detailed below, the data subject areas, sub-areas, and update frequency will be mutually agreed upon during a Discovery to commence immediately upon signing.

If changes are required to the standard to meet Customer needs including Subject Areas, Sub-Areas, and/or Update Frequency, additional fees will apply which must be approved in writing by Customer prior to work commencing.

A. Ticketing

A1. Ticketmaster Archtics
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Regular Season Game events only
Venue Manifest – Yes Yes
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes
Purchase Ticket Secondary – Daily Yes Yes
Venue Available Inventory – Yes Yes
Event Event – Yes Yes
Usage NRT Attendance – Daily Yes Yes
Support Info Sales/Service Rep – Daily Yes Yes
Donations Donations excluded No No
Plan Details – Yes Yes
Payment Plan excluded No No
Promo Code excluded No No
Inventory Line Item excluded No No
A2. Ticketmaster Host
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Purchase Ticket Primary – Daily No Yes Yes
Customer Profile – – No Yes Yes
A3. SeatGeek
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Purchase Ticket Primary – Yes Yes Yes
Season Season – Yes Yes Yes
Event Team events
Usage Attendance – Yes Yes Yes
Support Info Price Code – Yes Yes Yes
Plan Details – Yes No No
OPTIONAL: Additional fees may apply*
Purchase Ticket Secondary – Daily Yes Yes Yes
Venue Manifest – Yes Yes No
Season Event Multi Property/Venue Events Yes No No
Event Parking Events Yes No No
Venue Available Inventory – No No No
Usage NRT Attendance Est. 30 min 30 Minute Updates Yes No No
Support Info Sales/Service Rep – Daily Yes Yes No
Payment Plan – Yes No No
A4. TDC
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Purchase Ticket Primary – Yes Yes Yes
Season Season – Yes Yes Yes
Event Events retrieved depend on team’s TDC database set-up.  Can be all venue or just team events.
Venue Manifest – Yes Yes No
Usage Attendance – Yes Yes Yes
Support Info Price Code – Yes Yes Yes
A5. TicketReturn
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Purchase Ticket Primary – Yes Yes Yes
Season Season – Yes Yes Yes
Event Events retrieved depend on team’s TicketReturn database set-up.  Can be all venue or just team events.
Venue Manifest – Yes Yes No
Usage Attendance – Yes Yes Yes
Support Info Price Code – Yes Yes Yes
Sponsor – No No No
A6. ETix
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Purchase Ticket Primary – No Yes Yes
Season Season – No Yes Yes
Event Events retrieved depend on team’s Etix database set-up.  Can be all venue or just team events.
Usage Attendance – No Yes Yes
Support Info Price Code – No Yes Yes
A7. AdventureTix
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Purchase Ticket Primary – No Yes Yes
Season Season – No Yes Yes
Event Events retrieved depend on team’s AdventureTix database set up.  Can be all venue or just team events.
Usage Attendance – No Yes Yes
Support Info Price Code – No Yes Yes
A8. Ticketing Data Pull via Customer’s Data Warehouse
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Purchase Ticket Primary – No Yes Yes
Ticket Secondary – No No No
Season Season – No Yes Yes
Event Team events
Usage Attendance – No Yes Yes
Support Info Plan Details – No Yes Yes
Sales / Service Rep – No No No
Price Code – No Yes Yes
Optional: Additional fees may apply*
Venue Manifest – Daily No Yes No
Season Event Multi Property/Venue Events No No No
Event Parking No No No
Support Info Payment Plan – No Yes No
A9. Paciolan
# of Customers  With This Data: XXX
Average Data Volume Per Customer (Fan Records? GB? Etc) // Or Total Data Volume For Source: XXX
What Information is Provided Updated: Other Comments or Relevant Info
Subject Area Sub-Area Comments Update Frequency
Customer Profile – – Daily
Purchase Ticket Primary –
Season Season –
Event Team Events 
Venue Manifest –
Usage Attendance –
Support Info Price Code –
Purchase Ticket Secondary – Daily
Season Event Multi-Property/Venue Events
Season Event Parking Events
Support Info Plan Details – Daily
Payment Plan – Yes No No
A10. AXS
# of Customers  With This Data: XXX
Average Data Volume Per Customer (Fan Records? GB? Etc) // Or Total Data Volume For Source: XXX
What Information is Provided Updated: Other Comments or Relevant Info
Subject Area Sub-Area Comments Update Frequency
Customer Profile – – Daily
Purchase Ticket Primary –
Season Season –
Event Team events
Venue Manifest –
Usage Attendance –
Support Info Price Code –
Purchase Ticket Secondary – Daily
Season Event Multi-Property/Venue Events
Season Event Parking Events
Support Info Plan Details – Daily
Payment Plan – Yes No No

B. Marketing

B1. Eloqua
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Email Sends – Yes Yes Yes
Opens – Yes Yes Yes
Clicks – Yes Yes Yes
Campaign – Yes Yes No
Marketability Subscribe – Yes Yes Yes
Unsubscribe –
Optional: Additional fees may apply*
Additional Info Form Submission – Daily No No No
B2. Salesforce Marketing Cloud
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Email only PII (email only) Daily Yes Yes Yes
Email Sends – Yes Yes Yes
Opens – Yes Yes Yes
Clicks – Yes Yes Yes
Campaign – Yes Yes No
Marketability Subscribe – Yes Yes Yes
Unsubscribe –
B3. MailChimp
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Email Sends – Yes Yes Yes
Opens – Yes Yes Yes
Clicks – Yes Yes Yes
Campaign – Yes Yes No
Marketability Subscribe – Yes Yes Yes
Unsubscribe – Yes Yes Yes
B4. Klavio – Email
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Email Sends Sends only track delivered email, excludes bounced and non-delivered Yes Yes Yes
Opens – Yes Yes Yes
Clicks – Yes Yes Yes
Campaign – Yes Yes No
Marketability Subscribe – Yes Yes Yes
Unsubscribe –
Optional: Additional fees may apply*
Additional Info Form Submission – Daily No No No
B5. Klavio – SMS
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
SMS Sends – No Yes No
Opens – No Yes No
Clicks – No Yes No
Message Treated like a campaign No Yes No
Marketability Subscribe – No Yes No
Unsubscribe No Yes No
B6. Marketo – 3rd Party Pull
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Email Sends – No Yes Yes
Opens – No Yes Yes
Clicks – No Yes Yes
Campaign – No Yes No
Programmes Treated like campaigns due to Marketo functionality No Yes No
Marketability Subscribe – No Yes Yes
Unsubscribe – No Yes Yes
B7. Constant Contact
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Email Sends Sends only track delivered email, excludes bounced and non-delivered Yes Yes Yes
Opens – Yes Yes Yes
Clicks – Yes Yes Yes
Campaign – Yes Yes No
Marketability Subscribe – Yes Yes Yes
Unsubscribe – Yes Yes Yes
B8. HubSpot – Marketing
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Email only PII (email only) Daily Yes Yes Yes
Email Sends – Yes Yes Yes
Opens – Yes Yes Yes
Clicks – Yes Yes Yes
Campaign – Yes Yes No
Marketability Subscribe – Yes Yes Yes
Unsubscribe –

C. CRM Pull Integrations

C1. Salesforce CRM – Simple Touchpoints
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Touchpoint Email – Daily Yes Yes Yes
Call – Yes Yes Yes
Meeting/Appt – Yes Yes Yes
Campaign – Yes Yes Yes
C2. Dynamics 365 – Simple Touchpoints
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Touchpoint Email – Daily Yes Yes Yes
Call – Yes Yes Yes
Meeting/Appt – Yes Yes Yes
Campaign – Yes Yes Yes
Optional: Additional fees may apply*
Additional Info Custom Attributes TSO, and anything else not standard Daily No Yes No
C3. CRM Data Pull from Data Warehouse
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Touchpoint Email – Daily No Yes Yes
Call – No Yes Yes
Meeting/Appt – No Yes Yes
Campaign – No Yes Yes

D. Retail Pull Integrations

D1. Shopify 
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Purchase Orders – Yes Yes Yes
Order Line Items – Yes Yes Yes
Products – Yes Yes No
Checkouts – Yes Yes Yes
LineItems – Yes Yes No
D2. VenueNext  – Retail Data
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Purchase Orders – No Yes Yes
Products – No Yes No
LineItems – No Yes No
D3. RetailPro
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Purchase Orders – Daily Yes Yes Yes
Product – No No No
Store – No No No
Order Line Item – Yes No No
D4.  Retail Data Pull from Data Warehouse
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Purchase Orders – No Yes Yes
Order Line Items – No Yes Yes
Products – No Yes No
Checkouts – No Yes Yes
LineItems – No Yes No

E. Concessions

E1. ByPass
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Email Only Daily Yes Yes Yes
Purchase Orders – Yes Yes Yes
Product – Yes Yes No
E2. Venuetize  – Concessions Data
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Email Only Daily Yes Yes Yes
Purchase Orders – Yes Yes Yes
Products – Yes Yes No
E3. VenueNext – Concessions Data
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Purchase Orders – No Yes Yes
Products – No Yes No
E4. Concession Data Pull from Data Warehouse
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily No Yes Yes
Purchase Orders – No Yes Yes
Products – No Yes No

F. Web Activity

F1. Google Analytics
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Linked to set up ID to de-anonymize (marketingID, ticketingID) Daily Yes Yes Yes
Activity Web Activity – Yes Yes Yes
Mapping Mapping Information – No No No
F2. Web Activity Pull from Data Warehouse
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes Yes
Activity Web Activity – No No No

Appendix B – Appends Detail

For purposes of clarity, the below tables provide further detail on what data subject areas are available as part of Appends being provided and other relevant details.

Should an Append not be detailed below, the data subject areas, sub-areas, and update frequency will be mutually agreed upon during a Discovery to commence immediately upon signing.

If changes are required to standard to meet Customer needs including Subject Areas, Sub-Areas, and/or Update Frequency, additional fees will apply which must be approved in writing by Customer prior to work commencing.

  • Appends
A1. Ticketmaster Live Analytics
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data/other PII data Daily Yes Yes Yes
A2. Environics – Integration
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data/other PII data Daily Yes Yes Yes
A3.  Axciom – Integration
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data/other PII data Daily No Yes Yes
A4. Equifax – Integration
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data/other PII data Daily No Yes Yes
A5. Alesco
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in Data Lakehouse Product Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data/other PII data Daily No Yes Yes

Appendix C – Push Integration / Destinations Detail

For purposes of clarity, the below tables provide further detail on what data subject areas are available as part of Push Integrations / Destinations being provided and other relevant details.

Should a Push Integration / Destination not be detailed below, the data subject areas, sub-areas, and update frequency will be mutually agreed upon during a Discovery to commence immediately upon signing.

If changes are required to standard to meet Customer needs including Subject Areas, Sub-Areas, and/or Update Frequency, additional fees will apply which must be approved in writing by Customer prior to work commencing.

  • Marketing
A1. Hubspot Marketing 
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A2. Marketo
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A3. Eloqua
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A4.  Mailchimp
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A5. Salesforce Marketing Cloud
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A6. Constant Contact
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
  • CRM
B1. Dynamics CRM 
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
B2. Salesforce Sales CRM 
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
B3. Salesforce Sales  – Non CDP CRM
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
Machine Learning Product Propensity Leads
Retention Scores
Ticketing TM Accounts
TM Transactions
  • Digital & Social
C1. Facebook Business Manager
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
C2. Google Ads
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
  • CDP – Cloud Platforms
D1. Azure Blob
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – On Demand
D2. AWS S3
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – On Demand
  • SMS Marketing
E1. Vozzi
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)