Class A MiLB team to use data analytics for better, smarter marketing
San Bernardino, CA – StellarAlgo and the Inland Empire 66ers, Class-A Affiliate of the Los Angeles Angels of Anaheim of the California League are proud to announce a new partnership. The 66ers will be using StellarAlgo’s Customer Data Platform to maximize their marketing and sales efforts.
“We’re excited to take another step towards becoming a more data-driven organization with StellarAlgo,” said Joe Hudson, General Manager of the Inland Empire 66ers. “We live and operate in a great area with an abundance of entertainment options which can sometimes make it difficult to cut through the noise. We’re looking forward to using StellarAlgo’s customer data platform to start getting more value from our data and marketing efforts.”
Organizations compete for consumer attention more than ever before; by better understanding their fan universe, the 66ers, who are located in the Greater Los Angeles area, have a big opportunity but also a big challenge connecting with the right fans at the right time. With the powerful segmentation capabilities of StellarAlgo’s Customer Data Platform as well as a machine-learning powered feedback loop on what is working in a sales and marketing campaign, franchises have the visibility they need to optimize their fan engagement efforts.
“We’re thrilled to partner with the Inland Empire 66ers and empower them to bring more fans into San Manuel Stadium,” said Vince Ircandia, Founder and CEO of StellarAlgo. “There is a huge opportunity to expand the 66ers’ fan universe, being based in the second-largest urban region in the United States. Our platform will help the team seize opportunities in this major market.”
StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.
For more information, please visit www.stellaralgo.com.
StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn