The value of segmentation cannot be overstated when it comes to a team’s marketing and sales campaigns, especially as sports organizations have a limited time frame for marketing campaigns. In fact, organizations that segment and personalize their messages can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more.
At StellarAlgo, we have seen the many benefits of segmentation first-hand. Some of our partners have seen conversion rates that are more than double their previous campaign efforts simply due to better segmentation. Segmentation allows teams to run multiple campaigns simultaneously – for example promotions for different games, products, or special features – without running the risk of alienating a potential purchaser by blasting them with too much or irrelevant content. Mass campaigns aimed at the entirety of an organization’s database dramatically increases unsubscribes and with it, lost revenue potential. Why take that kind of risk with your fanbase and revenue stream when effective segmentation options are readily available?
Learn how your organization can create a successful marketing campaign in this new whitepaper from StellarAlgo!