From Front Office Sports
We were recently featured on Front Office Sports in an article on how we are helping the Vegas Golden Knights build and serve their fanbase in Nevada and beyond. Check out this excerpt from the article:
The Vegas Golden Knights have been one of hockey’s most intriguing storylines over the last few years. From reaching the Stanley Cup Final in their first year to blazing a trail for the big four professional leagues in Las Vegas, fans are paying attention to what’s happening at T-Mobile Arena.
Kris Knief, Director of Business Intelligence with the Golden Knights along with several other departments within the organization appreciate each of the unique ways that fans interact with the team and how they consume the overall product. Understanding these specifics goes a long way in improving the Golden Knights overall ability to get the right message to the right fan at the right moment.
“Granularity is key for us to understand the different segments of our consumer base, Knief says. There are different strategies in how we want to interact with our different segments, ranging from full season ticket holders, partials/groups and single-game buyers as well as the individual fans who ultimately are not a ticket buyer and engages with the team on a daily basis. Our goal is to personalize messaging, content and ticket offers that will ultimately drive brand equity with each fan. While certain fans may never attend a game at T-Mobile Arena, our team strives to make them feel like they are a part of the Golden Knights family on a day-to-day basis.”