In the News: Canucks Utilize Data To Build Fanbase During Vancouver’s Continued Transformation

March 10, 2020

Front Office Sports

From Front Office Sports

We were recently featured on Front Office Sports in an article on how we are helping the Vancouver Canucks use fan data to connect with the city’s diverse citizens. Check out this excerpt from the article:

One of the biggest challenges for any professional sports team in this regard is understanding their fan data and how it’s changing over time. To face this challenge, Canucks Sports and Entertainment (CSE) is in the fourth year of a partnership with StellarAlgo and employing the company’s Customer Data Platform (CDP). CSE utilizes the CDP to pull together over a dozen fan data sources to create a single customer view. 

In addition to using StellarAlgo’s best-in-class Customer Data Platform which enables non-technical personnel to better understand fans and their experiences without the need to code, CSE also utilizes the CDP’s scalable, modern data infrastructure on the back end for their analytics team to use as their data warehousing solution. By connecting all of the team’s fan-centered data sources into one place and then presenting those automated insights through the CDP platform, the Canucks have been able to take action more quickly on fan feedback to improve the fan experience. As a result of these insights, the Canucks have improved the experience for fans in the arena and at home.

“Hearing what fans are saying from all different channels allows us to get a complete picture about the fan experience and how we can improve it,” says Andrew McNiece, Senior Manager of Business Intelligence at Canucks Sports & Entertainment. “Identifying pain points has also helped us in how we connect and engage with our ticket purchasers.”

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