Data-driven NBA team increases marketing sophistication with StellarAlgo’s dynamic segmentation capabilities
Portland, OR – The Portland Trail Blazers are expanding their capabilities within StellarAlgo’s Customer Data Platform (CDP) with new dynamic social ad platform integrations and segmentation functionality aimed at further personalizing digital marketing efforts.
“We’re in the third year of our relationship with StellarAlgo and their Customer Data Platform has proven to be an important resource in continuing to augment the sophistication of our team. We are looking forward to amplifying our ability to personalize the way we talk to our fans,” says Mike Schumacher, Director or Business Analytics for the Portland Trail Blazers.
Especially now, segmentation and personalization is one of the most valuable components of digital content and marketing. Organizations like the Portland Trail Blazers continue to work on advancing their capabilities and driving measurable returns with StellarAlgo’s dynamic segmentation tools to optimize digital marketing efforts across various channels. As fans convert on an ad or new fans are identified, automated updates to lists are pushed through to campaign channels in order to remove the manual work and delay in maintaining ideal audiences across campaigns. In addition, list suppression features provide safeguards against over saturating fans with too many marketing messages, keeping fans happy and engaged. The Cohort Analyzer feature continues to track list performance and the true revenue generated from these campaigns.
For David Long, Portland Trail Blazers’ Digital Marketing Manager, this additional functionality will allow him to maximize how he manages campaigns. “These new tools are going to save me hours of manual work and allow me to optimize our campaigns even more efficiently. Working with the Stellar team as they developed these dynamic integrations really helped bring the use cases and the vision to life. We’re excited to start using it to its full capacity when games ramp back up.”
With these added features, the Trail Blazers are now harnessing StellarAlgo’s full suite of Customer Data Platform capabilities to further enhance their single customer view. The predictive nature of machine learning backed CDPs provide an enriched customer profile to organizations and predicts future behaviors of fans based on historical patterns. These insights provide teams with the ability to map out customer journeys and connect with their fans on a personal level which was previously unheard of.
“The Portland Trail Blazers are a highly data-driven organization and at the forefront of innovation when it comes to how they are using their data to drive fan engagement and elevate the already great fan experiences at the Moda Center”, James Elliot, Director of Customer Success at StellarAlgo says. “The additional capabilities available through this expansion will provide the Blazers’ already-strong team with the tools they need to optimize their efforts and goes a long way in supporting the personalized interactions and experiences that create lifelong fans.”
StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences.
For more information, please visit www.stellaralgo.com.
StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn
About the Portland Trail Blazers
Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by the late Paul G. Allen in 1988. The team’s rich heritage includes 35 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. The Trail Blazers are dedicated to positively impacting underserved kids and their families throughout Oregon and Southwest Washington where they live, learn and play. Portland is the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, Moda Center, is the first existing arena to earn LEED Platinum Certification in 2019 after receiving LEED Gold Recertification in 2015 and becoming the first existing professional sports venue in the world to receive LEED Gold status in 2010. The team is also one of the founding members of the Green Sports Alliance. For more information, visit www.trailblazers.com.