The Stripers’ new leadership takes a sophisticated approach to better understanding and connecting with fans
Lawrenceville, GA – StellarAlgo and the Gwinnett Stripers of the International League and Triple-A affiliate of the Atlanta Braves are proud to announce a partnership to bring a data-driven approach to their fan engagement strategy. The Stripers are using StellarAlgo’s Customer Data Platform to build on the great strides the team made in 2019 and accelerate the growth of their fan base as the team looks to return to baseball in 2021 and beyond.
“We made some incredible improvements to our fan experience in 2019 and we realized that in order to continue building off that momentum, we needed to better understand who our fans are and what’s most important to them,” stated Stripers Vice President & GM, Adam English. “Using StellarAlgo’s Customer Data Platform just made so much sense for us because of their ability to turn our data into insights that we can easily execute on in order to grow our fanbase and increase our package members. Even with the 2020 season unfortunately being cancelled, we’ve spent our time using some of StellarAlgo’s new features to learn more about our fans so that we can accelerate our growth and success in 2021.”
Organizations are more focused than ever on better understanding their fans in order to drive engagement and affinity. With the disruption or cancellation to seasons in 2020, it will be crucial for teams to have automated insights to help them win fans back and allow sales and marketing departments to maximize opportunities to engage with their fans. Using powerful machine learning, StellarAlgo’s Customer Data Platform empowers organizations like the Gwinnett Stripers to better connect with their fans with powerful but easy-to-use segmentation tools, campaign attribution functionality, and propensity scoring required to better nurture and connect with the right fans at the right time.
“The Stripers are focused on building a strong connection to their community and they know that understanding who their fans are now, will help them grow and build that fan base,” said Megan Kurcwal, StellarAlgo’s Director of Sales and Marketing. “It’s exciting to work with a team that has clear goals and with a leadership team who believes in the power of data to better understand and nurture their fans. While 2020 was not the year we all thought it would be, the Stripers have still taken this time to learn about what’s important to their fans and uncovered insights to create a strong strategy for the 2021 season.”
StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities to purchase products and events, while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with leagues, annual events, concerts, museums and more live audience businesses.
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About the Gwinnett Stripers
The Gwinnett Stripers are the proud AAA affiliate of the Atlanta Braves based in Lawrenceville, GA. As a member of the International League, the Stripers have supported the Braves through Minor League baseball. Prior to 2010, the franchise was located in Richmond, VA. www.milb.com/gwinnett | Twitter | Facebook
StellarAlgo’s proprietary Software-as-a-Service Data Platform enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn