MiLB club focuses on fan engagement and data-driven best practices for the 2022 season and beyond
Portland, ME – StellarAlgo and the Portland Sea Dogs, Double-A Affiliate of the Boston Red Sox, are proud to announce a new partnership. Going into the 2022 season, the Sea Dogs are using StellarAlgo’s Customer Data Platform (CDP) to better understand their fans and adopt data-driven best practices to help them develop personalized campaigns to engage the right fans at the right time with the right message and drive real, measurable results.
“We’re excited to partner with StellarAlgo, to take the complexity out of our analytics and uncover learnings about our fans we didn’t have access to previously when those insights were hidden in our customer data ,” said Jesse Scaglion, Director of Ticket Operations at the Portland Sea Dogs. “Our fans are at the very core of our business – they’re what drives us to deliver the best experience possible on and off the field. We’re looking forward to using StellarAlgo’s CDP to unlock insights and behavioural trends that will help us to continually do more for our community of fans.”
Going into the 2022 season, the Portland Sea Dogs are using StellarAlgo’s CDP to uncover a comprehensive understanding of their customers and fans – who they are, when and how often they attend games, which types of messages they appreciate the most, and more. With these newly surfaced insights, the Sea Dogs have access to valuable fan data that are enabling them to identify trends; increase personalization of their sales and marketing campaigns – including for single game ticket sales – making them more effective; and identify and measure engagement results to inform future campaigns.
“We’re thrilled to welcome the Portland Sea Dogs to the StellarAlgo community and help them not only use data-driven insights to better understand their fans and build personalized campaigns, but to make their internal operations more streamlined and efficient,” said Megan Kurcwal, SVP of emerging leagues business operations at StellarAlgo. “The Sea Dogs are committed to learning more about what connects them to their fanbase and uncovering strategies that will help them bring fans back out to the ballpark time and time again. We’re excited help them achieve those goals as they kick off their 2022 season and beyond.”
StellarAlgo’s Customer Data Platform is the easiest way to build and monetize the world’s most passionate audiences. Backed by machine-learning technology, the platform’s predictive capabilities enable live audience organizations to gain valuable insights and a thorough understanding of their fan universe, and to discern customer propensities for products and events while also unlocking the ‘Why’ behind conversion. Recognizing the significant growth and opportunity of teams and leagues outside the NHL, NFL, NBA, MLB, and MLS, StellarAlgo launched the Emerging Leagues business unit (ELBU) in 2022, which is dedicated to supporting the unique needs and cultures of these businesses. StellarAlgo is partnered with more than 50 emerging teams and leagues across North America. For more information, please visit stellaralgo.com.
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Founded in 2016, StellarAlgo is the leading customer cloud platform for the sports and entertainment industry, serving live audience organizations in North America and Europe, including enthusiast brands, sports teams, sponsors, and live events properties. With the most modern Data Warehouse offering on the market underpinning its flagship Customer Data Platform (CDP), industry professionals use StellarAlgo’s customer cloud platform to connect and engage with fans on a personalized level never before seen in the industry.
Backed by proprietary machine learning technology trained on over 40-billion interaction data points across more than 150-million unique records, StellarAlgo’s customer cloud platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe – it’s the reason more than 110 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo platform at the core of their operations. StellarAlgo is headquartered in Calgary, Canada. For more information, please visit stellaralgo.com.
About the Portland Sea Dogs:
The Portland Sea Dogs are the Double-A Eastern League affiliate of the Boston Red Sox. In 28 seasons the Sea Dogs have welcomed over 10 million fans to Hadlock Field in Portland, Maine. The Sea Dogs provide family-friendly entertainment while actively contributing to a vibrant and inclusive community. While over 300 Sea Dogs players have gone on to play in the Major Leagues including some of today’s Red Sox stars such as Xander Bogaerts, Rafael Devers, and Christian Vazquez. For more information on the Sea Dogs visit seadogs.com. Follow the Sea Dogs on Facebook, Twitter, and Instagram.