StellarAlgo launches new Emerging Leagues business unit. Learn more
For Performance Marketing Teams
Understand and activate your entire fan universe in one customer data platform.
Lead Scoring & Segmentation
Identify and segment fans most likely to purchase.
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Bring disconnected data sources together in the StellarAlgo Data Lakehouse.
150+ integrations unlock fan data from multiple sources and destinations.
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Discover new opportunities to drive value from partnerships.
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LA Galaxy drive more than $532k in raw revenue
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Feb 01, 2022
In 2021, we partnered with Xerris to scale and optimize our proprietary machine learning-driven retention scoring model – enhancements that have made StellarAlgo’s retention scoring the most advanced predictive model in the industry, providing brands with highly customized insights that enable them to monitor fan behavior across multiple channels, and to measure and test customer engagement, avidity, and propensity within specific markets.
What does this mean for you? Backed by our industry-leading machine learning algorithms, StellarAlgo’s retention scoring model monitors and analyzes fan behavior to identify most likely candidates for conversion or upsell opportunities, and flags those with waning avidity so you can use what you know about their habits and preferences to build highly-targeted, personalized win-back campaigns that help you nurture and renew those relationships.