The Lead Universe Dashboard is where teams can understand their total addressable market and how it is changing over time. Data can be appended to customer profiles about demographics, (such as age, gender, income, etc.) or engineered features by our team (Engagement, Avidity, etc)
Single Customer View
StellarAlgo creates a single customer view of each fan to identify all interactions that a person has had with the team. By putting data through a deduplication and anonymization process, we are able to tag segments and scores to fans that can be used to guide cohort creation, or audience targeting in another system.
Machine Learning is built into the core of the StellarAlgo CDP. Based on working with over 50 teams, we have models trained from 40m+ fan records for accurate retention scoring, lead recommendations for products or events, and automated segmentation tagging.
- Retention model scoring views
- Lead Recommender scoring views
- At risk customer tagging
We can push this enriched customer profile in the activation systems you already use . Our team has the experience to help you adopt this information as fields, objects or visuals within your campaign management tool of choice.
View your automated list with Retention Scores
Understand predictive variables
Lists and scores are pushed into CRM
Reps or managers are notified about at-risk accounts as soon as engagement drops
Choose target segments based on your team’s predictive market insights
StellarAlgo’s automated capabilities generate target lead lists
Automated leads or cohorts are pushed directly into CRM