Integrations & Appends

For purposes of clarity, the tables included provide further detail on what data subject areas are available as part of the provided Pull Integrations, Data Appends, and Push Integrations, along with other relevant details

Any change to the standard offering requested by the Customer is at the discretion of StellarAlgo. Where it is determined a change can be made available, including Subject Areas, Sub-Areas, and/or Update Frequency, additional fees will apply which must be approved in writing by Customer prior to work commencing.

The ability to add an integration or append not detailed in the tables is at the discretion of StellarAlgo. Where it is determined it can be made available, the data subject areas, sub-areas, and update frequency will be mutually agreed upon during a Discovery to commence immediately upon signing an order form.

Table of Contents

Appendix A – Pull Integrations Detail

A. Ticketing

B. Marketing

C. CRM Pull Integrations

D. Retail Pull Integrations

E. Concessions

F. Web Activity

G. App Data

Appendix B – Appends Detail

Appendix C – Push Integration / Destinations Detail

A. Ticketing

A1. Ticketmaster Archtics

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Regular Season Game events only
Venue Manifest – Yes Yes
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes
Purchase Ticket Secondary – Daily Yes Yes
Venue Available Inventory – Yes Yes
Event Event – Yes Yes
Usage NRT Attendance – Daily Yes Yes
Support Info Sales/Service Rep – Daily Yes Yes
Donations Donations excluded No No
Plan Details – Yes Yes
Payment Plan excluded No No
Promo Code excluded No No
Inventory Line Item excluded No No

A2. SeatGeek

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Team events
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes
Plan Details – No No
OPTIONAL: Additional fees may apply*
Purchase Ticket Secondary – Daily Yes Yes
Venue Manifest – Yes No
Season Event Multi Property/Venue Events No No
Event Parking Events No No
Venue Available Inventory – No No
Usage NRT Attendance Est. 30 min 30 Minute Updates No No
Support Info Sales/Service Rep – Daily Yes No
Payment Plan – No No

A3. TDC

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Events retrieved depend on team’s TDC database set-up.  Can be all venue or just team events.
Venue Manifest – Yes No
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes

A4. Glitnir

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Events retrieved depend on team’s Glitnir database set-up. Can be all venue or just team events.
Venue
 Manifest – Yes No
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes
Plan Details – No No

A5. TicketReturn

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Events retrieved depend on team’s TicketReturn database set-up.  Can be all venue or just team events.
Venue Manifest – Yes No
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes
Sponsor – No No

A6. ETix

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Events retrieved depend on team’s Etix database set-up.  Can be all venue or just team events.
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes

78. Paciolan

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Events retrieved depend on team’s Paciolan database set up. Can be all venue or just team events.
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes

A8. AXS

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Events retrieved depend on team’s AXS database set up. Can be all venue or just team events.
Usage Attendance Flash Seats Yes Yes
Support Info Price Code – Yes Yes

A9. 601 Analytics

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Season Season – Yes Yes
Event Events retrieved depend on team’s 601 Analytics database set up. Can be all venue or just team events.
Usage Attendance – Yes Yes
Support Info Price Code – Yes Yes

A10. Ticketing Data Pull via Bring Your Own Data (BYOD)

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Ticket Primary – Yes Yes
Ticket Secondary – No No
Season Season – Yes Yes
Event Team events
Usage Attendance – Yes Yes
Support Info Plan Details – Yes Yes
Sales / Service Rep – No No
Price Code – Yes Yes
Optional: Additional fees may apply*
Venue Manifest – Daily Yes No
Season Event Multi Property/Venue Events No No
Event Parking No No
Support Info Payment Plan – Yes No

B. Marketing

B1. Eloqua

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe –
Optional: Additional fees may apply*
Additional Info Form Submission – Daily No No

B2. Salesforce Marketing Cloud

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Email only PII (email only) Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe –

B3. MailChimp

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe – Yes Yes

B4. Marketo

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Programmes Treated like campaigns due to Marketo functionality Yes No
Marketability Subscribe – Yes Yes
Unsubscribe – Yes Yes

B5. Constant Contact

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Email Sends Sends only track delivered email, excludes bounced and non-delivered Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe – Yes Yes

B6. HubSpot - Marketing

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Email only PII (email only) Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe – Yes Yes

B7. 601 Analytics

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe – Yes Yes

B8. Iterable

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe – Yes Yes

B9. Email Marketing Data Pull via Bring Your Own Data (BYOD)

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Email Sends – Yes Yes
Opens – Yes Yes
Clicks – Yes Yes
Campaign – Yes No
Marketability Subscribe – Yes Yes
Unsubscribe – Yes Yes

C. CRM Pull Integrations

C1. Salesforce CRM – Simple Touchpoints

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Touchpoint Email – Daily Yes Yes
Call – Yes Yes
Meeting/Appt – Yes Yes
Campaign – Yes Yes

C2. Dynamics 365 – Simple Touchpoints

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Touchpoint Email – Daily Yes Yes
Call – Yes Yes
Meeting/Appt – Yes Yes
Campaign – Yes Yes
Optional: Additional fees may apply*
Additional Info Custom Attributes TSO, and anything else not standard Daily Yes No

C3. 601 Analytics

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Touchpoint Email – Daily Yes Yes
Call – Yes Yes
Meeting/Appt – Yes Yes
Campaign – Yes Yes

C4. CRM Data Pull via Bring Your Own Data (BYOD)

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Touchpoint Email – Daily Yes Yes
Call – Yes Yes
Meeting/Appt – Yes Yes
Campaign – Yes Yes

D. Retail Pull Integrations

D1. Shopify

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Orders – Yes Yes
Order Line Items – Yes Yes
Products – Yes No
Checkouts – Yes Yes
Line Items – Yes No

D2. 601 Analytics

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Orders – Yes Yes
Order Line Items – Yes Yes
Products – Yes No
Checkouts – Yes Yes
Line Items – Yes No

D3. Retail Data Pull via Bring Your Own Data (BYOD)

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Orders – Yes Yes
Order Line Items – Yes Yes
Products – Yes No
Checkouts – Yes Yes
Line Items – Yes No

E. Concessions

E1. 601 Analytics

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Email Only Daily Yes Yes
Purchase Orders – Yes Yes
Product – Yes No

E2. Concession Data Pull via Bring Your Own Data (BYOD)

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Purchase Orders – Yes Yes
Products – Yes No

F. Web Activity

F1. Google Analytics

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Linked to set up ID to de-anonymize (marketingID, ticketingID) Daily Yes Yes
Activity Web Activity – Yes Yes
Mapping Mapping Information – No No

F2. Marketo

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – Linked to set up ID to de-anonymize (marketingID, ticketingID) Daily Yes Yes
Activity Web Activity – Yes Yes
Mapping Mapping Information – No No

F3. Web Activity Pull via Bring Your Own Data (BYOD)

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily Yes Yes
Activity Web Activity – No No

G. App Data

G1. Yinzcam

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily


 Yes No
Activity


 App Users – Yes No
App Pages – Yes No
App Activity – Yes No

G2. Tradable Bits

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII – Daily


 Yes No

G3. App Data Pull via Bring Your Own Data (BYOD)

What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile – – Daily


 Yes No
Activity


 App Users – Yes No
App Pages – Yes No
App Activity App views, App check-ins Yes No

Appendix B – Appends Detail

Details

A. Appends

A1. Ticketmaster Live Analytics
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data/other PII data Daily Yes Yes
A2. 601 Analytics
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data, Demographics, Psychographics /other PII data Daily Yes Yes
A3. Wiland Data Appends
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data, other PII data Daily Yes Yes
A4. Data Append via Bring Your Own Data (BYOD)
What Information is Provided Updated: Available For Use In:
Subject Area Sub-Area Comments Update Frequency Available in CDP Product Available to Inform Machine Learning Toolkit Product
Customer Profile PII Demo data, Demographics, Psychographics /other PII data Daily Yes Yes
Fan Engagement PII Any transactional data tied to the Fan Daily Yes No

Appendix C – Push Integration / Destinations Detail

Details

A. Marketing

A1. Hubspot Marketing 
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A2. Marketo
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A3. Eloqua
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A4.  Mailchimp
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A5. Salesforce Marketing Cloud
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
A6. Constant Contact
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A7. Braze
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

A8. Attentive
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A9. Iterable
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

B. CRM

B1. Dynamics CRM 
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
B2. Salesforce Sales CRM 
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
B3. Salesforce Sales  – Non CDP CRM
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
Machine Learning Product Propensity Leads
Retention Scores
Ticketing TM Accounts
TM Transactions
B4. HubSpot 
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

C. Digital & Social

C1. Facebook Business Manager
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
C2. Google Ads
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
C3. TikTok
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)
C3. Snapchat
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

D. CDP – Cloud Platforms

D1. Azure Blob
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – On Demand
D2. AWS S3
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – On Demand
D3. Google Cloud – Big Query
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – On Demand

E. SMS Marketing

E1. Vozzi
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)
E2. Attentive
Subject Area Pushed Sub-Area Comments Update Frequency
Customer Profile – Dynamic Push On Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)