Integrations & Appends

For purposes of clarity, the tables included provide further detail on what data subject areas are available as part of the provided Pull Integrations, Data Appends, and Push Integrations, along with other relevant details.

Any change to the standard offering requested by the Customer is at the discretion of StellarAlgo. Where it is determined a change can be made available, including Subject Areas, Sub-Areas, and/or Update Frequency, additional fees will apply which must be approved in writing by Customer prior to work commencing.

The ability to add an integration or append not detailed in the tables is at the discretion of StellarAlgo. Where it is determined it can be made available, the data subject areas, sub-areas, and update frequency will be mutually agreed upon during a Discovery to commence immediately upon signing an order form.

A. Ticketing

A1. Ticketmaster Archtics

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventRegular Season Game events only
VenueManifestYesYes
UsageAttendanceYesYes
Support InfoPrice CodeYesYes
PurchaseTicket SecondaryDailyYesYes
VenueAvailable InventoryYesYes
EventEventYesYes
UsageNRT AttendanceDailyYesYes
Support InfoSales/Service RepDailyYesYes
DonationsDonations excludedNoNo
Plan DetailsYesYes
Payment PlanexcludedNoNo
Promo CodeexcludedNoNo
Inventory Line ItemexcludedNoNo

A2. SeatGeek

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventTeam events
UsageAttendanceYesYes
Support InfoPrice CodeYesYes
Plan DetailsNoNo
OPTIONAL: Additional fees may apply*
PurchaseTicket SecondaryDailyYesYes
VenueManifestYesNo
SeasonEventMulti Property/Venue EventsNoNo
EventParking EventsNoNo
VenueAvailable InventoryNoNo
UsageNRT AttendanceEst. 30 min30 Minute UpdatesNoNo
Support InfoSales/Service RepDailyYesNo
Payment PlanNoNo

A3. TDC

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s TDC database set-up.  Can be all venue or just team events.
VenueManifestYesNo
UsageAttendanceYesYes
Support InfoPrice CodeYesYes

A4. Glitnir

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s Glitnir database set-up. Can be all venue or just team events.
Venue
ManifestYesNo
UsageAttendanceYesYes
Support InfoPrice CodeYesYes
Plan DetailsNoNo

A5. TicketReturn

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s TicketReturn database set-up.  Can be all venue or just team events.
VenueManifestYesNo
UsageAttendanceYesYes
Support InfoPrice CodeYesYes
SponsorNoNo

A6. ETix

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s Etix database set-up.  Can be all venue or just team events.
UsageAttendanceYesYes
Support InfoPrice CodeYesYes

A7. AdventureTix

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s AdventureTix database set up.  Can be all venue or just team events.
UsageAttendanceYesYes
Support InfoPrice CodeYesYes

A8. Paciolan

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s Paciolan database set up. Can be all venue or just team events.
UsageAttendanceYesYes
Support InfoPrice CodeYesYes

A9. AXS

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s AXS database set up. Can be all venue or just team events.
UsageAttendanceFlash SeatsYesYes
Support InfoPrice CodeYesYes

A10. 601 Analytics

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
SeasonSeasonYesYes
EventEvents retrieved depend on team’s 601 Analytics database set up. Can be all venue or just team events.
UsageAttendanceYesYes
Support InfoPrice CodeYesYes

A11. Ticketing Data Pull via Data Connector

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseTicket PrimaryYesYes
Ticket SecondaryNoNo
SeasonSeasonYesYes
EventTeam events
UsageAttendanceYesYes
Support InfoPlan DetailsYesYes
Sales / Service RepNoNo
Price CodeYesYes
Optional: Additional fees may apply*
VenueManifestDailyYesNo
SeasonEventMulti Property/Venue EventsNoNo
EventParkingNoNo
Support InfoPayment PlanYesNo

B. Marketing

B1. Eloqua

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
EmailSendsYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
MarketabilitySubscribeYesYes
Unsubscribe
Optional: Additional fees may apply*
Additional InfoForm SubmissionDailyNoNo

B2. Salesforce Marketing Cloud

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileEmail only PII (email only)DailyYesYes
EmailSendsYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
MarketabilitySubscribeYesYes
Unsubscribe

B3. MailChimp

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
EmailSendsYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
MarketabilitySubscribeYesYes
UnsubscribeYesYes

B4. Marketo

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
EmailSendsYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
ProgrammesTreated like campaigns due to Marketo functionalityYesNo
MarketabilitySubscribeYesYes
UnsubscribeYesYes

B5. Constant Contact

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
EmailSendsSends only track delivered email, excludes bounced and non-deliveredYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
MarketabilitySubscribeYesYes
UnsubscribeYesYes

B6. HubSpot - Marketing

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileEmail only PII (email only)DailyYesYes
EmailSendsYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
MarketabilitySubscribeYesYes
UnsubscribeYesYes

B7. 601 Analytics

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
EmailSendsYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
MarketabilitySubscribeYesYes
UnsubscribeYesYes

B8. Email Marketing Data Pull via Data Connector

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
EmailSendsYesYes
OpensYesYes
ClicksYesYes
CampaignYesNo
MarketabilitySubscribeYesYes
UnsubscribeYesYes

C. CRM Pull Integrations

C1. Salesforce CRM – Simple Touchpoints

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
TouchpointEmailDailyYesYes
CallYesYes
Meeting/ApptYesYes
CampaignYesYes

C2. Dynamics 365 – Simple Touchpoints

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
TouchpointEmailDailyYesYes
CallYesYes
Meeting/ApptYesYes
CampaignYesYes
Optional: Additional fees may apply*
Additional InfoCustom AttributesTSO, and anything else not standardDailyYesNo

C3. 601 Analytics

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
TouchpointEmailDailyYesYes
CallYesYes
Meeting/ApptYesYes
CampaignYesYes

C4. CRM Data Pull from Data Warehouse

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
TouchpointEmailDailyYesYes
CallYesYes
Meeting/ApptYesYes
CampaignYesYes

D. Retail Pull Integrations

D1. Shopify

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseOrdersYesYes
Order Line ItemsYesYes
ProductsYesNo
CheckoutsYesYes
Line ItemsYesNo

D2. 601 Analytics

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseOrdersYesYes
Order Line ItemsYesYes
ProductsYesNo
CheckoutsYesYes
Line ItemsYesNo

D3.  Retail Data Pull from Data Warehouse

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseOrdersYesYes
Order Line ItemsYesYes
ProductsYesNo
CheckoutsYesYes
Line ItemsYesNo

E. Concessions

E1. 601 Analytics

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileEmail OnlyDailyYesYes
PurchaseOrdersYesYes
ProductYesNo

E2. Concession Data Pull via Data Connector

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
PurchaseOrdersYesYes
ProductsYesNo

F. Web Activity

F1. Google Analytics

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileLinked to set up ID to de-anonymize (marketingID, ticketingID)DailyYesYes
ActivityWeb ActivityYesYes
MappingMapping InformationNoNo

F2. Marketo

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileLinked to set up ID to de-anonymize (marketingID, ticketingID)DailyYesYes
ActivityWeb ActivityYesYes
MappingMapping InformationNoNo

F3. Web Activity Pull via Data Connector

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDailyYesYes
ActivityWeb ActivityNoNo

G. App Data

G1. Yinzcam

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDaily


YesNo
Activity


App UsersYesNo
App PagesYesNo
App ActivityYesNo

G2. App Data Pull via Data Connector

What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfileDaily


YesNo
Activity


App UsersYesNo
App PagesYesNo
App ActivityApp views, App check-insYesNo

Appendix B – Appends Detail

Details

A. Appends

A1. Ticketmaster Live Analytics
What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfilePIIDemo data/other PII dataDailyYesYes
A2. 601 Analytics
What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfilePIIDemo data, Demographics, Psychographics /other PII dataDailyYesYes
A3. Data Append via Data Connector
What Information is ProvidedUpdated:Available For Use In:
Subject AreaSub-AreaCommentsUpdate FrequencyAvailable in CDP ProductAvailable to Inform Machine Learning Toolkit Product
Customer ProfilePIIDemo data, Demographics, Psychographics /other PII dataDailyYesYes

Appendix C – Push Integration / Destinations Detail

Details

A. Marketing

A1. Hubspot Marketing 
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A2. Marketo
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A3. Eloqua
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A4.  Mailchimp
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A5. Salesforce Marketing Cloud
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A6. Constant Contact
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

A7. Braze
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

A8. Attentive
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

B. CRM

B1. Dynamics CRM 
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

B2. Salesforce Sales CRM 
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

B3. Salesforce Sales  – Non CDP CRM
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

Machine LearningProduct Propensity Leads
Retention Scores
TicketingTM Accounts
TM Transactions
B4. HubSpot 
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

C. Digital & Social

C1. Facebook Business Manager
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

C2. Google Ads
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

C3. TikTok
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

D. CDP – Cloud Platforms

D1. Azure Blob
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileOn Demand
D2. AWS S3
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileOn Demand
D3. Google Cloud – Big Query
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileOn Demand

E. SMS Marketing

E1. Vozzi
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)

E2. Attentive
Subject Area PushedSub-AreaCommentsUpdate Frequency
Customer ProfileDynamic PushOn Demand (Static Segments)

Dynamic Segments – Daily or Hourly (Kernel Only)