- Pulling lists of customers for marketing or sales campaigns does not have to be another task for the analytics team to track over time. In the StellarAlgo Cohort Analyzer teams are able to track the performance of any campaign – regardless if it is activated by a digital, social, email or sales rep.
- These audiences can be set to measure the impact on a static group over a period of time. In the StellarAlgo CDP users can also create dynamic audiences, which add customers when they meet the cohort criteria, or remove them once they have purchased the product they are advertising.
- True sales data pulled from ticketing systems (to show a fan purchased) can show the real impact of these campaigns. We can also pull data from a 3rd party systems to show how purchases relate to the engagement metrics from a social or email platform. Since our platform can see the full customer journey it will show first and last touch marketing attribution, as well as the cohort customer list for re-targeting.
Advanced Cohort Measurement Made Easy
Understand the best performing customer journeys for each segment in the StellarAlgo Fan Journey Analyzer. Learn the most common paths to purchase and target customer that have not converted.
Track where your cohorts are in their lifecycle with the team in the StellarAlgo Customer Funnel. Based on their fan behaviour, understand if they are at the top of the funnel (in awareness, engagement, or consideration stages), or if they are further along (as a purchaser, win back or avid fan), or if they are falling out of these groups.
StellarAlgo’s data team works with organizations to create custom Venue Heatmaps and Geography Maps of ticket sales, retail and package purchase activity. This can be a great visual to understand where your most valuable customer segments are making their purchases.