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News & Media

Investing In Customer Data Technology To Welcome Fans Back

Investing In Customer Data Technology To Welcome Fans Back

In the News The NBA, NHL, and MLS were able to resume their seasons by starting with bubble formats and playing in front of cardboard or virtual fans. Soon enough, however, that will change. With the return of fans to live venues on the horizon, professional sports...

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Next wave of MLB fan experience: Personalization

Next wave of MLB fan experience: Personalization

In the News No one wants to feel like they’re just one small voice in a very large crowd, so MLB teams are turning to personalization technology to enhance the fan experience, both in terms of addressing current concerns and anticipating future needs. For instance,...

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