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News & Media

New Economy LIVE focuses on seizing Calgary’s AI opportunity

New Economy LIVE focuses on seizing Calgary’s AI opportunity

From Calgary Economic Development Calgary Economic Development’s New Economy LIVE series hosted its third event of the year, showcasing Calgary in the New Economy, our city’s economic strategy. The event took place on November 13, 2020, just a few days before the kick...

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Coyotes Prioritize Communication with Fans

Coyotes Prioritize Communication with Fans

In the News by Alex Kinkopf @AEKinkopf / Arizona Coyotes The Coyotes want to improve their connection with you. They want you to be part of their planning processes. So, they're implementing a data-based system to better nurture your relationship with the team, and...

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Connecting With Fans in a Post-Pandemic World

Connecting With Fans in a Post-Pandemic World

From Front Office Sports We were recently featured in an article in Front Office Sports in an article on the rise of digital touch points in predicting future behavior and how to keep fans engaged as the industry looks to reopen its doors. Read the article: The last...

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Investing In Customer Data Technology To Welcome Fans Back

Investing In Customer Data Technology To Welcome Fans Back

In the News The NBA, NHL, and MLS were able to resume their seasons by starting with bubble formats and playing in front of cardboard or virtual fans. Soon enough, however, that will change. With the return of fans to live venues on the horizon, professional sports...

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Next wave of MLB fan experience: Personalization

Next wave of MLB fan experience: Personalization

In the News No one wants to feel like they’re just one small voice in a very large crowd, so MLB teams are turning to personalization technology to enhance the fan experience, both in terms of addressing current concerns and anticipating future needs. For instance,...

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