MLS Clubs are readying for the fan engagement opportunity of a decade.

Countdown to FIFA World Cup 2026 ⚽

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June 11 – July 19, 2026

We’ve heard from clubs that fan marketing shouldn’t require so much effort

Actioning our data to really automate and personalize the fan journey and experience is too difficult and time consuming.

We lack a full customer view from purchase behaviour, content engagement, game day activities etc.

Source: MLS – Club Fan Data Assessment 2025

Major League Soccer

StellarAlgo makes fan engagement simpler

Having faster access to fan insights has made a real difference in how we approach sales and service. StellarAlgo has helped reduce the time it takes to go from data to decision. It’s one of the ways we’ve been able to evolve our outreach strategies to our fans with greater speed and precision.”

Ashley Hall, VP Ticket Sales and Service, LA Galaxy

Read Galaxy Story

Marketers can do more in a day, their way.

StellarAlgo gives marketing teams self-serve segment building with recommended fan targets – saving hours of manual work and eliminating delays from data pulls.

See who best to target in minutes:

Who is at a match for first time that you can you bring back?
Which visiting fans could you target for future games in their area?
Which highly engaged fans are ready for a merchandise offer?
Which single ticket buyers are best to convert to a package?

This isn’t another heavy technology lift. Clubs are live in weeks, trained on their own fan data, operating alongside existing warehouse and marketing tools.

How can clubs be ready in just weeks, to scale fan engagement?

With StellarAlgo, marketing teams gain self-serve access to fan data to quickly identify opportune buyers, build segments without engineering help, and automate routine fan engagement.

StellarAlgo sits between your warehouse and marketing tools – giving teams instant access to fan insights without disrupting your existing stack.

Our impact with MLS Clubs so far

Improve single-game
ticket revenue

+520%

Revenue increase
from First Known Attendees.

Move fans up the
ticketing product ladder

+$532k

Raw revenue
from new package buyers.

Attract and nurture
league fan relationships

+18k

New fans acquired
from league data.

Our partner clubs

Tech stack | Where StellarAlgo fits

StellarAlgo stacks on top of any existing CDP, data and marketing tech
Empowers clubs to build fan segments with no code, easy tools
Sports-specific Play recommendations and automations
Ongoing coaching with Season Plan & Club best practices

Pre-negotiated terms for a faster start.

Action-Ready Platform

Access the industry’s easiest fan engagement platform

  • Team + league data actionable
  • Recommended target segments
  • Scheduled segment automation
Fan Growth Ally

Partnership to support fan growth goals

  • Support plans tailored to needs
  • Fan data best practice sharing
  • Fan revenue and growth reporting
Pre-Negotiated Club Terms

Club-ready terms for fast execution supported by the league

  • League-wide annual license discount
  • Terms “sign off ready” by MLS legal

Get up and running in as little as 6 weeks.

Want to learn more?

Tim Hayos, Senior Vice President of Revenue
thayos@stellaralgo.com