Florida Everblades partner with StellarAlgo to grow fan engagement 

News & Media

Dec 22, 2021


ECHL team chooses StellarAlgo’s CDP to help them drive efficiencies and become more personalized in their marketing and sales campaigns 

Estero, FL – StellarAlgo and the Florida Everblades of the ECHL are pleased to announce a new partnership. Looking to take a more personalized approach to their fan engagement and grow their marketable universe, the Everblades will be using StellarAlgo’s Customer Data Platform (CDP) to surface valuable insights to inform their sales and marketing campaigns, and drive efficiencies.  

“As we continue to evolve our sales and marketing functions to be more data-driven, personalized, and efficient, StellarAlgo’s Customer Data Platform was the ideal option,” said Adam Winslow, Director of Marketing at the Florida Everblades. “Using StellarAlgo’s CDP, we have the ability to make our fan data accessible and actionable across our organization and to use the insights we surface to make a measurable impact.” 

Leveraging the CDP’s machine learning predictive insights, the Everblades will have access to industry-leading lead recommendations to help them identify opportunities and streamline processes for their sales and marketing teams by enabling them to build personalized outreaches designed to engage their fans and customers more effectively and efficiently. 

“It’s a pleasure to welcome the Florida Everblades to the StellarAlgo community, and to have the opportunity to help the Everblades on their journey to becoming more data-driven and personalized in their fan engagement,” said Megan Kurcwal, VP of Sales and Marketing at StellarAlgo. “The Everblades were looking for ways to drive efficiencies—to save precious time and budget by streamlining and optimizing their fan engagement to drive growth. The more effectively the Everblades can identify opportunities with speed and accuracy, and the more they can personalize their outreaches, the greater the impact they’ll have on their sales and marketing goals.” 

StellarAlgo’s Customer Data Platform leverages proprietary machine learning algorithms that provide sports franchises and live audience businesses with predictive insights into fan retention, lead recommendations, and flags those who may be at risk of churn. More than 85 major and minor league sports team across North America – including the NBA’s Milwaukee Bucks, the NHL’s Vancouver Canucks, and the CFL’s Calgary Stampeders – use StellarAlgo’s Customer Data Platform and Data Warehouse to surface insights that help them better understand and engage with fans and make data-driven decisions. For more information, visit stellaralgo.com. 

About StellarAlgo 

Founded in 2016, StellarAlgo is the leading customer cloud platform for the sports and entertainment industry, serving live audience organizations in North America and Europe, including enthusiast brands, sports teams, sponsors, and live events properties. With the most modern Data Warehouse offering on the market underpinning its flagship Customer Data Platform (CDP), industry professionals use StellarAlgo’s customer cloud platform to connect and engage with fans on a personalized level never before seen in the industry.  

Backed by proprietary machine learning technology trained on over 40-billion interaction data points across more than 100-million unique records, StellarAlgo’s customer cloud platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe – it’s the reason more than 85 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo platform at the core of their operations. StellarAlgo is headquartered in Calgary, Canada. For more information, please visit stellaralgo.com. 

About the Florida Everblades 

Based out of Estero, FL, the Florida Everblades are the premiere minor league professional hockey team in SWFL. Since being founded in 1998, the Blades have amassed a successful history in the ECHL’s Southern Division, which includes 21 playoff appearances, four Eastern Conference Championship titles, and one Kelly Cup title in 2012. Off the ice, the club has set the standard in fan support, leading the league in attendance since 1998. The Florida Everblades are also the proud ECHL affiliate of the NHL’s Nashville Predators and the AHL’s Milwaukee Admirals. For more information, please visit floridaeverblades.com. 


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