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News & Media
Jul 23, 2019
StellarAlgo
We were recently featured on Front Office Sports in an article on how we help the MLS’s Houston Dynamo to understand fan life cycles and venue demand. Check out this excerpt from the article:
For just over a year, the Houston Dynamo of Major League Soccer have been partnered with StellarAlgo in order to gain a more thorough understanding of their audience. The MLS club works with StellarAlgo’s customer data platform (CDP) to consolidate fan-specific data and gain predictive insights about their customers and their behaviors. This data, in turn, affects the team’s customer engagement strategy. “From the standpoint of engagement, it is incredibly important to understand your fan base in order to tailor your strategy to match their needs,” says Ian Fleming, Houston Dynamo Director of Strategy and Analytics. “It is understanding what fans want. It is knowing who to contact and when, as well as the journey and timing of the ticket sales cycle in order to better predict and plan internally for future engagement. It is creating a healthy dialogue with fans on a personal level to foster and grow relationships.”
For just over a year, the Houston Dynamo of Major League Soccer have been partnered with StellarAlgo in order to gain a more thorough understanding of their audience. The MLS club works with StellarAlgo’s customer data platform (CDP) to consolidate fan-specific data and gain predictive insights about their customers and their behaviors. This data, in turn, affects the team’s customer engagement strategy.
“From the standpoint of engagement, it is incredibly important to understand your fan base in order to tailor your strategy to match their needs,” says Ian Fleming, Houston Dynamo Director of Strategy and Analytics. “It is understanding what fans want. It is knowing who to contact and when, as well as the journey and timing of the ticket sales cycle in order to better predict and plan internally for future engagement. It is creating a healthy dialogue with fans on a personal level to foster and grow relationships.”
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