Major League Soccer selects StellarAlgo to help engage and grow their soccer fanbase 

StellarAlgo platform available to all MLS clubs to deepen personalized fan connections.

CALGARY, CANADA, October 8, 2025 – StellarAlgo is proud to announce its collaboration ​​with Major League Soccer (MLS) to help further strengthen connections with the league’s fast-growing, passionate fanbase. The League and 30 MLS clubs have the opportunity to leverage StellarAlgo’s Sports CDP to gain fan insights and deliver more personalized communication to fans across North America. This collaboration builds on StellarAlgo’s work with major sports leagues and teams across North America. 

The StellarAlgo platform is available to support MLS clubs and the League in these key areas:

• Deepening understanding of fan interests across League and club data – MLS league and clubs gain access to a unified, single customer view of fans. League data to be shared with clubs, including new fan records and deeper data on existing club fans from the MLS’ Fan Genome initiative.
• Detecting ideal fan engagement opportunities – Based on unified MLS club and League fan data, clubs will see recommended fan engagement opportunities and gain how-to guidance on proven Sports-Specific Plays to support ticket, merchandise, and fan loyalty objectives.
• Easier fan activation and measurement – MLS clubs can take action on fan engagement opportunities easily, with no-code segment building, segment automation, and clear impact reporting on results, revenue and ticket growth.

The StellarAlgo platform is available to MLS clubs with the support of the league and the StellarAlgo team.

About StellarAlgo

StellarAlgo is the world’s leading sports CDP that makes it easy to access and take action on fan data across teams and leagues, increasing fan engagement, revenue and sponsorship opportunities. Our platform provides a clear view of fans faster, with no-code segmentation tools, sports-specific plays, and cross-property fan insights that empower our customers to best engage fans. We even take the guesswork out of predicting fan opportunities using AI to surface ideal audiences to target with select offers. All this makes us the trusted partner for more than 200 sports properties and 14 leagues including NBA, WNBA, MLB/MiLB, NHL, CEBL and ECHL. Join us in shaping the future of fan engagement. Learn more at www.stellaralgo.com.

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