MiLB’s Somerset Patriots ink partnership deal with StellarAlgo

News & Media

Feb 16, 2023


Double-A Affiliate of the New York Yankees partners with StellarAlgo to better understand fans, increase ticket sales

Somerset, NJ – StellarAlgo and the Somerset Patriots, the New York Yankees Double-A Affiliate, are pleased to announce their new partnership. As part of a multi-year agreement, the Patriots are looking to use the StellarAlgo Platform to help better understand their fans, sell more single game tickets, and grow their package-buying base.

“We’ve been hearing for quite some time from our colleagues throughout the league about the significant impact using the StellarAlgo Platform has had on their fan engagement efforts. I’m so glad we’ve taken the plunge to become a StellarAlgo partner as well,” said Dave Marek, Senior Vice President of Marketing at Somerset Patriots. “I’m excited for what this partnership means for the future of our team – giving us user-friendly access to our fan data and the tools we need to not only better serve our existing fans, but to reach new customers and grow our fanbase.”

Going into the 2023 season, the Patriots will use the StellarAlgo Platform to better understand their fans by surfacing insights into fan preferences and behaviors. These insights will enable the Patriots to offer more personalized engagements and promotions that will help them nurture new fans, win back even more single game ticket buyers, and up-sell existing package customers.

“We’re pleased to welcome the Somerset Patriots to the StellarAlgo partnership ecosystem,” said Megan Kurcwal, Senior Vice President of Business Operations at StellarAlgo. “Better understanding fan behavior and preferences is the first step toward ensuring an optimal experience for fans, whether they’re at the ballpark or just checking their email. The Patriots are eager to get to work nurturing their passionate fanbase, and we’re keen to help them do so.”

The StellarAlgo Platform is the easiest way to build and monetize the world’s most passionate audiences. Backed by machine-learning technology, StellarAlgo’s predictive capabilities enable live audience organizations to gain valuable insights into their fan universe, and to discern customer propensities for products and events while also unlocking the ‘Why’ behind conversion. StellarAlgo is partnered with more than 50 emerging teams and leagues – those that operate outside the NHL, NFL, NBA, MLB, and MLS – across North America. For more information, please visit

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About StellarAlgo

Founded in 2016, StellarAlgo is the leading customer cloud platform for the sports and entertainment industry, serving live audience organizations across North America, including enthusiast brands, sports teams, sponsors, and live events properties. Backed by proprietary machine learning technology trained on over 5-billion interaction data points across more than 100-million unique records, the StellarAlgo Platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe – it’s the reason more than 110 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo Platform at the core of their operations. StellarAlgo is headquartered in Calgary, Canada. For more information, please visit

About the Somerset Patriots

The Somerset Patriots are the New York Yankees Double-A Affiliate and develop today’s top minor league talent into the pinstriped superstars of tomorrow for MLB’s winningest team. The Patriots are the reigning Eastern League Champions and play their home games at TD Bank Ballpark in Bridgewater, NJ, where fans of all ages and levels of baseball fandom get to enjoy the unique experience that is minor league baseball. To learn more, visit:

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