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News & Media
Jan 19, 2023
The National Basketball Association (NBA) has signed a multi-year strategic partnership with StellarAlgo that sees the league acquire an equity share in the data analytics startup.
In 2021, the Canadian startup raised US$16.5 million in funding to further develop its platform and double its workforce. StellarAlgo’s new league-wide agreement builds on its existing NBA partnerships with the Brooklyn Nets, Milwaukee Bucks, Portland Trail Blazers and the Sacramento Kings.
David Lee, head of NBA Equity, told Bloomberg: “We saw great potential for growth and it excited us. “The fan experience is the most important part of the deal.”
The NBA and its 30 team will seek to leverage StellerAlgo’s insights to better connect with fans both in-venue and across digital platforms.
— View the original article on SportsPro.