NBA gets StellarAlgo equity share in strategic partnership

News & Media

Jan 19, 2023


From SportsPro

The National Basketball Association (NBA) has signed a multi-year strategic partnership with StellarAlgo that sees the league acquire an equity share in the data analytics startup.

  • NBA franchises get access to consumer experience data
  • Analytics cover venues, ecommerce, social media, and marketing
  • StellarAlgo Plays platform will allow teams to launch personalised marketing campaigns
  • Financial terms were not disclosed, but the league said its NBA Equity investment arm’s involvement in the company is ‘meaningful’

In 2021, the Canadian startup raised US$16.5 million in funding to further develop its platform and double its workforce. StellarAlgo’s new league-wide agreement builds on its existing NBA partnerships with the Brooklyn Nets, Milwaukee Bucks, Portland Trail Blazers and the Sacramento Kings.


David Lee, head of NBA Equity, told Bloomberg: “We saw great potential for growth and it excited us. “The fan experience is the most important part of the deal.”

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The NBA and its 30 team will seek to leverage StellerAlgo’s insights to better connect with fans both in-venue and across digital platforms.

— View the original article on SportsPro.

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