AAA Chihuahuas launch with StellarAlgo


News & Media

Apr 16, 2019


El Paso Chihuahuas continue investment in fans with actionable data partnership

El Paso, TX – StellarAlgo and the El Paso Chihuahuas, Triple-A Affiliate of the San Diego Padres, of the Pacific Coast League are proud to announce their recent partnership. The Chihuahuas are using StellarAlgo’s Customer Data Platform to automate and draw out insights from their data as well as create efficiencies in their stadium pricing.

“We’re really focused on making strategic decisions – whether that be in sales, marketing, or other departments – using information that we have at our disposal. StellarAlgo’s ability to integrate with our systems and alleviate a lot of the manual work we’d been doing in order to get us timely insights that we can execute on immediately was extremely important to us,” said Brad Taylor, Senior Vice President and General Manager of the Chihuahuas. “We have a talented group here in El Paso and we’re looking forward to adding StellarAlgo’s bench strength to our team.”

Organizations of all sizes find themselves with systems in their tech stack that don’t integrate, which silos data and creates a gap in fully understanding their fans. StellarAlgo’s Customer Data Platform creates a single customer view by integrating systems in an automated way and then layers on powerful predictive and machine-learning capabilities. These capabilities give organizations insight into how best to nurture and engage with fans as well as uncovering venue demand insights in order to make strategic pricing decisions.

“The Chihuahuas are already a data-driven organization and we’re excited for them to leverage the automated capabilities of our platform to make their fan data actionable in a way never before possible in our industry,” said Vincent Ircandia, Founder and CEO of StellarAlgo. “The Chihuahuas have been wonderful to work with and their organization is full of forward-thinking individuals – we’re excited about the opportunities we have to grow with them.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.

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About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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