Calgary Sports & Entertainment Teams Up With StellarAlgo to Augment Personalized Fan Engagement

Calgary Flames

News & Media

Oct 09, 2019



Calgary, AB – Calgary Sports & Entertainment announced today a new partnership with StellarAlgo which will enhance CSEC’s ability to learn how to engage their fan base on a more personalized level. StellarAlgo is a customer data platform that helps professional sports teams maximize the potential of their data via machine learning.

“At Calgary Sports & Entertainment we are constantly trying to find methods to make our fans in-game experience even better,” said CSEC Vice President of Information Technology & Food and Beverage, Ziad Mehio. “StellarAlgo brings us to an entire new level of customer service, one which allows us to personalize our relationship with our top clients, our fanbase. The end objective is always happy customers.”

“Fans want memorable experiences at games. The goal is to provide our fans with the information and level of engagement that they really want at our games and events,” said CSEC Vice President of Sales, Ticketing & Customer Service, Rollie Cyr. “We understand that buying behaviors are evolving all the time. Through a deeper understanding of our fans’ needs and heightened engagement, we believe we can accomplish this goal of delivering the most desirable customized product offerings.”

StellarAlgo currently has partners across four of the five major sports leagues (NHL, MLB, NBA, MLS), minor league teams and live sporting events. The StellarAlgo platform works with the data that teams have to help them learn how to engage their fan base on a more personalized level. For fans, this means that they receive offerings, content and experiences that are tailored to individual fan interests.

“Our purpose is to provide teams with the actionable insights that allow them to enhance their fans’ overall experience,” said StellarAlgo CEO Vincent Ircandia. “Our customer data platform is helping teams better understand their audience so they can connect with them on a more personal level. Fan behaviors and expectations are changing and leading organizations are making the decision to better nurture their fans. We are excited about the enhanced levels of customer engagement, affinity and lifetime value that we are seeing amongst StellarAlgo partner organizations.”

StellarAlgo was created by the belief that accessible and actionable data inspires the personalized experiences that create lifelong fans. With over 35 customers, StellarAlgo has become the leading Customer Data Platform for live audience businesses across North America.

Watch the video on this partnership announcement here.

For information contact:

Peter Hanlon

VP, Communications


Notes to Editors:

Video Link

About the Calgary Flames / Calgary Sports and Entertainment Corporation

For four decades, the Calgary Flames have been thrilling hockey fans in southern Alberta. In that time, not only has the team established itself as a successful NHL franchise, but it has grown into a vital and integral part of the community. From their on-ice victories and awards to their off-ice charitable endeavours, the Flames have become one of the premier professional sports organizations in North America. The Flames relocated to Calgary in 1980 after the franchise started in 1972 in Atlanta. This current NHL season marks the 40th year the Flames have provided Calgary with premier entertainment. The Flames biggest accomplishment on the ice was in 1989 when they brought home the Stanley Cup after defeating the Montreal Canadiens to capture hockey’s most prestigious award. The team has appeared in the Stanley Cup Finals three times in franchise history (1986, 1989, 2004).  Calgary Sports and Entertainment (CSEC), which owns the Flames, launched in 2012 and is the parent company for four other sports franchises including the Calgary Hitmen of the Western Hockey League, the Calgary Roughnecks of the National Lacrosse League, the Calgary Stampeders of the Canadian Football League, and the Stockton Heat of the American Hockey League.

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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