Frisco RoughRiders Add StellarAlgo to Their Data Analytics Bullpen

Frisco Rough Riders

News & Media

Feb 07, 2019


RoughRiders to add StellarAlgo to their growing business intelligence arsenal

Frisco, TX – StellarAlgo is proud to announce that they have partnered with the Frisco RoughRiders of the Texas League. The RoughRiders are one of the most sophisticated users of analytics in Minor League Baseball, having brought in Ankit Agrawal as their Director of Business Intelligence & Strategy in January. Mr. Agrawal and the team will be working with StellarAlgo to drive value from their data through an enhanced understanding of RoughRiders fan segments and preferences.

“StellarAlgo’s customer data platform will provide significant bench strength to our analytics efforts, especially with Ankit’s leadership on our side,” said Andy Milovich, President & General Manager of the Frisco RoughRiders. “We were impressed by StellarAlgo’s ability to take data and put it into action, as well as their proven track record of achieving results with customer data for MiLB teams. We feel extremely confident that the StellarAlgo customer data platform will give us the insights that will enable us to provide the highest level of service and engagement for our fans.”

The Frisco RoughRiders have already recognized the need to invest in analytics. The team’s home city of Frisco is one of the fastest growing markets in the U.S. With StellarAlgo’s customer data platform, the RoughRiders can determine in advance where their energy and time should be focused, and allow them to turn their attention to the most important  parts of their business. The platform provides the ability to automate season ticket renewal efforts while also automating the identification of the next generation of RoughRider fans. The built-in automation and machine learning features are perfect complements to the RoughRiders’ internal analytics proficiency, enhancing sales, marketing, and customer service operations with data.

“We’re proud to be working with one of the most respected teams in Minor League Baseball,” said Vincent Ircandia, Founder and CEO of StellarAlgo. “We are seeing the concrete value of using data to understand and nurture fans, and it is exciting for us to find an organization that is already committed to analytics, and using data to better serve fans.”

StellarAlgo’s leading-edge, customer data platform can be tailored to meet the needs of all live audience organizations including, major and minor league franchises, sport federations and tournaments, and museums.

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About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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