Reno Aces and Reno 1868 FC Partner with StellarAlgo


News & Media

Dec 02, 2019


Triple-A Baseball’s Reno Aces and the United Soccer League’s Reno 1868 FC partner with StellarAlgo to increase understanding of fans

Reno, Nevada – StellarAlgo and the Reno Aces, Triple-A team of the Pacific Coast League, and the Reno 1868 FC of the United Soccer League, are proud to announce a new partnership. The Reno Aces and Reno 1868 FC are using StellarAlgo’s Customer Data Platform to increase understanding of their fans and grow fan affinity.

“We’re looking forward to working with StellarAlgo to streamline our sales and marketing efforts, while gaining a better understanding of our fans,” said Emily Jaenson, General Manager at Reno Aces Baseball Club. “The team at StellarAlgo understands our needs and priorities in Reno and their platform will enable us to better personalize our fan outreach as we continue delivering an outstanding, fan-first experience at both Aces and 1868 FC games.”

Organizations of all sizes find themselves with systems in their tech stack that don’t integrate, which silos data and creates a gap in fully understanding their fans. StellarAlgo’s Customer Data Platform creates a single customer view by integrating systems in an automated way and then layers on machine-learning capabilities to predict how best to engage with different segments of fans. StellarAlgo’s CDP helps teams unlock powerful insights from fan behaviors over time to allow organizations to better understand their most important asset – their fans. With timely insights and automated predictive scoring that make actioning data fast and easy, sales, service and marketing teams are able to nurture and engage their fans in a personalized way never before possible.

“We’re excited about our new partnership with the Reno Aces and Reno 1868 FC. The two organizations have a strong focus on using data to help provide the best fan experience possible, which is something that is very much aligned with our core beliefs.” said Megan Kurcwal, Head of Sales and Marketing at StellarAlgo. “Teams collect a lot of information on their fans but it can be hard to assemble, analyze, and action that data in a way that drives business results. Organizations like Reno are committed to using data to create deeper, more authentic relationships with their fan base and we are excited about making this possible with them.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.

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About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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