Sacramento Republic FC Partners with StellarAlgo

Sac FC

News & Media

May 14, 2019


The record-breaking USL Championship team will leverage the platform’s machine-learning capabilities to improve fan experience

Sacramento, CA – StellarAlgo and Sacramento Republic FC announced a new partnership today. The USL Championship team will be utilizing StellarAlgo’s Customer Data Platform to gain customer insights and help improve the club’s fan experience.

“We’re constantly looking for ways to better serve our fans and provide an enhanced matchday experience,” said Allison Yee-Garcia, Republic FC VP of Marketing. “As we continue to grow with an eye toward MLS and a new state-of-the-art stadium, StellarAlgo’s robust platform will provide us with key insights to help us better understand the unique ways our fans interact with our team and how to personalize those interactions.”

StellarAlgo’s automated clustering capabilities allow teams like the Republic FC to easily dive deeper into understanding what’s most interesting to fans, beyond transactional and demographic data, and how to act on it in order to provide more personalized service and higher fan engagement. The platform allows organizations to automate their data and expose valuable fan insights that will allow them to target specific fan segments and deliver personalized messages at the right time, using the right channels.

“We’re looking forward to working with the talented team at the Republic FC and helping them continue to improve how they activate one of the top fan bases in North American soccer. Their staff takes a sophisticated approach and has a strong vision for how they want fans to experience professional soccer in Northern California,” said StellarAlgo’s CEO and Founder, Vince Ircandia. “That vision, complemented by our machine-learning powered customer data platform is a powerful combination that will further engage and extend their universe of fans by taking their sales, service and marketing efforts to the next level. We’re thrilled to be working with such a forward-thinking organization.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.

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About Sacramento Republic FC

Sacramento Republic FC is a record-breaking USL Championship franchise and the 2014 USL Cup champion. Through an unrivaled level of support from its fans and community, the club is leading a movement to secure MLS rights and build a soccer-specific stadium in Downtown Sacramento. Launched during Sac Soccer Day in 2013, Republic FC exists to make the Sacramento region into the most inspiring, energetic and rewarding place to live, work and play through the beautiful game. For more information, visit

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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