StellarAlgo Augments Royals Analytics Capabilities

Kansas City

News & Media

Apr 09, 2019


The Kansas City Royals and StellarAlgo partner to unlock new fan engagement opportunities via powerful machine-learning technology

Kansas City, MO – StellarAlgo and the Kansas City Royals are proud to announce a new partnership. The Royals will utilize StellarAlgo’s Customer Data Platform to enhance their understanding of fan interests and preferences so the Royals can engage with them in the most meaningful and personalized way possible.

“We are extremely excited to leverage StellarAlgo’s leading edge technology this season,” said Royals Senior Director of Sales & Service Steve Shiffman. “We love our fans and are in constant pursuit of how to better understand, engage and enhance our relationship with them. Through a thorough evaluation process, StellarAlgo demonstrated how we can get smarter as an organization and we’re excited to put that into action. We have a lot of confidence in their data platform’s ability to help us automate and augment our analytics capabilities and we’re looking forward to applying that to our sales and service efforts.”

With 81 home games per season, Major League Baseball teams are motivated to better understand how fans cluster in terms of likelihood to purchase specific types of products, events, and promotions. MLB teams have a wealth of both team and league-level data that can be used to drive more targeted insights on how to improve touchpoints with fans. StellarAlgo’s Customer Data Platform allows organizations to integrate their different systems in order to better understand nurturing efforts across multiple channels and adds in powerful machine-learning to understand how best to engage with specific groups of fans. StellarAlgo’s clustering capabilities allow teams like the Royals to easily dive deeper into understanding what’s most interesting to fans, beyond transactional and demographic data, and how to capitalize on it in order to provide more personalized service.

“We’re thrilled to be working with the Royals who have such a storied franchise, especially as our first MLB team,” said StellarAlgo’s CEO & Founder, Vince Ircandia. “Major League Baseball is well known for its data-driven focus and mentality. The Royals in particular have created both a powerful data asset and have a fan first mentality which was an exciting fit from our perspective. Pairing their focus on the fan with our machine learning powered data platform will drive fan insights that allow the organization to take their sales, marketing and service efforts to the next level. We’re excited to be working with Steve and his team to drive meaningful results and to support them in building relevant, personalized experiences with their fans.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo’s customer data platform is actively powering predictive customer data capabilities for teams in four of the five major sports leagues in North America along with a variety of other live annual event businesses, museums and more.

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About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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