Tampa Bay Rays gain flexible, high-performance single customer view with StellarAlgo CDP

News & Media

Mar 03, 2020

StellarAlgo

Tampa Bay Rays engage StellarAlgo to enhance single customer view and accelerate fan personalization capabilities

St. Petersburg, FL – StellarAlgo and the Tampa Bay Rays are proud to announce a new partnership. The Tampa Bay Rays look to StellarAlgo’s Customer Data Platform to enhance the ability to glean actionable fan insights across all departments of the Rays organization by significantly upgrading warehousing capabilities.

“We look forward to working with StellarAlgo to further our move toward a more data-driven culture,” said Barry Newell, Vice President, Business Operations & Analytics at Tampa Bay Rays. “StellarAlgo will allow us to create more personalized touchpoints with our fans and enhance their overall experience at Tropicana Field and with the team.”

StellarAlgo’s Customer Data Platform delivers predictive, actionable insights about how fans interact with their favorite brands throughout the year, identifying and solving a challenge across sports and entertainment.. The ability to maximize customer lifetime loyalty via powerful machine learning- driven segmentation capabilities allows organizations to better understand their fan segments and how best to connect with them. Exposing a robust, accurate view of individuals, via StellarAlgo’s proprietary identity resolution capability, back to internal technical departments within these organizations provides an added layer of value that is unprecedented in the industry.

“Teams like the Tampa Bay Rays are looking for better ways to leverage the data they have across systems for the benefit of personalized fan experiences. As organizations come to terms with the sheer volume of fan data, they are using the StellarAlgo Customer Data Platform to automate the manual effort that often goes into assembling, analyzing and activating fan data,” said Vincent Ircandia, Founder & CEO of StellarAlgo. “We’re excited about this partnership and to make it possible for the Rays to scale personalization with automated data capabilities accessible for both technical and non-technical team members.”

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and utilize the data they need to make successful business decisions in order to create the world’s best live event experiences.

For more information, please visit www.stellaralgo.com.

About Tampa Bay Rays

The Tampa Bay Rays mission is to energize the community through the magic of Rays baseball. The organization is committed to building a strong community bond through meaningful interactions and charitable donations, and has proudly represented Major League Baseball since 1998.

About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. www.stellaralgo.com | Twitter | LinkedIn