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News & Media
Feb 13, 2025
StellarAlgo
From Sports Business Journal
Minor-league baseball stands as a unique structure. It combines a massive franchise population with a penchant for creative marketing and footholds in communities, large and small, around the U.S.
The wide-spanning market reach — 120 teams with a collective attendance base of over 30 million during a full season — has produced numerous strategies to get folks into venues. This season, MiLB will be as unified as ever in that mission with tech from StellarAlgo helping its continued push for growth.
The Calgary-based company, with seven league-level partnerships that include the NBA (which owns an equity stake in StellarAlgo), has been steadily deploying throughout MiLB in preparation for 2025. By the time Opening Day arrives, more than 80 teams (two-thirds of MiLB franchises) will be on StellarAlgo’s fan engagement platform, which helps boost revenue through data insights and offering different activations, or “plays” in StellarAlgo lingo, that can appeal to different segments of fans. Think your season-ticket holders, out-of-state fans and people who might be first-time attendees at your venue.
CEO Vincent Ircandia highlighted nearly a year’s worth of work to understand MiLB needs and start the education process for adoption. Ircandia shared that StellarAlgo, named an SBJ Power Player: Fan Experience Technology in 2023, is experiencing its fastest business growth through league-level partnerships. Previous league experiences, Ircandia suggests, have helped to provide its software to all MiLB teams and fold it into their nuanced workflow structures.
“Each team, although they might be on the same ticketing system — the way that they set up their product types or names, information on their fans that they capture — it’s a little bit different,” Ircandia said. “We want to be scalable but also meet the flexibility requirements for each individual franchise.”
View the article on SBJ.
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