StellarAlgo and Wiland Partner to Unlock Fan Intelligence

StellarAlgo and Wiland have partnered to provide sports organizations with comprehensive fan insights by combining StellarAlgo’s fan data platform with Wiland’s consumer transaction intelligence. Through this collaboration, sports teams and leagues can now access deeper demographic and behavioral data to better understand their fans’ preferences and spending patterns beyond traditional ticketing and merchandise transactions.

Already a StellarAlgo customer? Talk to your account manager to learn more about activating these powerful consumer insights.

From Wiland

Wiland and StellarAlgo Announce Strategic Partnership to Transform Fan Engagement with FanSignals™—a MarketSignals™ Product

Wiland and StellarAlgo partner to transform fan engagement by combining predictive FanSignals™ insights with innovative tools for personalized fan experiences.

NIWOT, CO FEBRUARY 11, 2025 — Wiland, a leader in data-driven marketing solutions, and StellarAlgo, the leading sports customer data platform serving over 200 major and minor league sports properties across North America, today announced their partnership to enhance fan intelligence and engagement capabilities for sports organizations. Central to this collaboration is Wiland’s FanSignals™—a MarketSignals™ product.

DRIVING INNOVATION IN FAN ENGAGEMENT WITH MARKETSIGNALS™

MarketSignals, Wiland’s flagship data product, uses advanced predictive modeling and proprietary transaction data to deliver actionable audience insights. The MarketSignals suite of products includes tailored solutions for specific industries and use cases.

At the heart of the Wiland and StellarAlgo partnership is FanSignals, a MarketSignals solution designed specifically for the sports and entertainment sector. By leveraging aggregated data from billions of transactions, FanSignals will provide StellarAlgo with deep, actionable insights into professional sports fan demographics, spending patterns, and engagement preferences to enhance fan profiles.

With StellarAlgo’s robust platform integrating these predictive insights, sports organizations can:

Enhance Fan Loyalty: Use FanSignals data to create personalized campaigns that turn occasional attendees into lifelong supporters.
Boost Revenue: Leverage predictive insights into fan spending habits to optimize ticket sales, merchandise purchases, and sponsorship value.
Expand Audience Reach: Identify and engage untapped fan segments through precise, data-driven marketing strategies.

“The inclusion of FanSignals in this partnership enables sports organizations to tap into unmatched predictive insights,” said Mike Gingell, CEO of Wiland. “This collaboration combines the strength of MarketSignals data with StellarAlgo’s leading fan engagement tools to deliver transformative results for the sports industry.”

DELIVERING RESULTS WITH FANSIGNALS™

StellarAlgo’s sports customer data platform excels at unifying, analyzing, and activating audience data, giving sports teams actionable insights to increase fan engagement. By incorporating FanSignals, StellarAlgo is enhancing its ability to provide sports organizations with deep fan intelligence to drive more advanced targeted engagement and personalized offerings.

“FanSignals enriches our ability to help sports organizations better understand their fans and deliver more targeted, personalized offers,” said Vince Ircandia, CEO of StellarAlgo. “This integration enables our clients to build stronger fan relationships and unlock new revenue opportunities through data-driven engagement.”

FASTER TIME TO VALUE FOR SPORTS ORGANIZATIONS

This partnership enables sports organizations to act on data insights faster than ever, reducing reliance on technical teams and streamlining marketing journeys. Together, Wiland and StellarAlgo provide a comprehensive solution supporting:

Optimizing Ticket Sales: Use FanSignals data to target high-potential attendees with personalized campaigns.
Reducing Fan Churn: Engage at-risk fans with retention strategies based on predictive insights.
Maximizing Sponsorship Value: Demonstrate fan value to corporate partners with detailed audience insights.
Increasing Merchandise Revenue: Drive targeted campaigns using data on fan preferences and spending habits.
Reaching Untapped Audiences: Activate new fan segments through digital marketing powered by FanSignals.

“Our strategic partnership with StellarAlgo makes data more understandable and actionable, says Andre Murphy, Wiland’s Vice President of Sports and Entertainment. “This is a big win for every Sports League, Club and Corporate Partner.”

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About Wiland, Inc.

Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland’s data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. The company’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that drive success across all addressable marketing channels. For more information about Wiland, visit www.wiland.com.

About StellarAlgo

StellarAlgo is the world’s leading sports CDP that makes it easy to access and take action on fan data across teams and leagues, increasing fan engagement, revenue and sponsorship opportunities. Our platform provides a clear view of fans faster, with no-code segmentation tools, sports-specific playbooks, and cross-property fan insights that empower teams to best engage fans. We even take the guesswork out of predicting your next fan opportunities using AI to surface ideal audiences to target with select offers. All this makes us the trusted partner for more than 200 major and minor league sports properties. Join us in mapping the future of sport. Learn more at www.stellaralgo.com.