StellarAlgo Helps Leagues and Teams to Automate Season Fan Engagement to Collaboratively Scale Fan Growth and Revenue

CALGARY, CANADA, March 31, 2025 – StellarAlgo, the world-leading Sports Customer Data Platform trusted by major leagues and teams, is combining fan engagement automation and pre-set season activity to help sports properties confidently grow fan revenue with less effort than ever before.

“We’re at an inflection point in sports fan engagement,” explained Vince Ircandia, CEO of StellarAlgo. “Fans are harder to reach and expect personalized experiences. Leagues and teams are enriching season activity to drive fan interest. To bring those two together, requires not just fan engagement technology and automation but a deep understanding of how sports seasons are run.”

Solving modern pain points for sports properties

According to a recent PwC Sports Survey, FanTech Revenue Report, 64% of sports fans expect personalized experiences. In order to know what teams fans care about, their preferred communication channels, and their preferred purchasing preferences from season tickets to merchandise – teams and leagues need to have visibility on fan activity, purchase history, demographics, interests and more. 

Sports teams recognize the need, but over 50% of them report having weak fan insight and analytics capabilities – making personalized outreach difficult or impossible.

Equipping leagues and teams to collaborate around fan data

Working closely with world-leading sports properties, StellarAlgo is helping leagues support teams by making fan data easy to access and take action on for personalized campaigns to fans. Teams stay empowered to independently build fan relationships but with the benefit of combined league and team data.

On top of these essential Sports CDP capabilities, StellarAlgo recommends and can automate effective fan engagement tactics for different leagues and teams based on knowledge of their sport seasons, and behavior analysis across 200 million sports fans.

StellarAlgo helps personalize fan engagement every season

Few customers are as passionate as sports fans and few calendars are as hectic as a sports season. StellarAlgo helps leagues and teams get prepared to engage fans with less effort, and more certainty of revenue and fan growth.

• Season Plan – Built in collaboration with our customer success team, our proprietary first of its kind, Season Plan breaks down a team’s season and identifies the ideal timing for different fan engagement activities across acquisition, ticketing, and merchandise initiatives throughout the year – ensuring the right fans receive the right personalized offers at the most effective moments.

Season Plan of proven fan engagement plays

(Sample Season Plan – for the full view please contact us)

• Sports-Specific Plays – From the Season Plan, 40+ proven sports marketing plays are built into the platform and are selected to engage fans when they’re most likely to respond throughout the season. These pre-built fan segments —like First-Known Attendees, Package Buyer Retention, and Single Game Buyer Upsell—help leagues and teams deliver offers and experiences fans want, to maximize engagement and revenue.
• Automate Season Fan Engagement: Segment Automations – It’s a common hazard that in a busy sports season, some fan engagement gets missed. With StellarAlgo Segment Automations, sports-specific fan engagement plays can be set to run automatically throughout your season. Use the off-season to pre-set the most important fan outreach to pull the latest data at precisely the right moments, delivering personalized offers through fans’ preferred channels while freeing your team to focus on new campaigns and unexpected opportunities.

             Season Plan with fan segments automated

(Pink highlighted fan engagement plays are automated)

“For the first time, leagues or multi-property owners can collaborate around shared team and league data, envision their most promising season, and automate essential fan engagement,” said Sean Fynn, CTO of StellarAlgo. “Even when sports activity is non-stop, balls won’t get dropped, and fans will receive the personalized engagement they deserve and will value,” said Sean Fynn, CTO of StellarAlgo. 

Plan your ideal next season of fan engagement. Talk with us to see how StellarAlgo is uniquely helping leagues and teams to collaborate around shared data to grow fanbases and drive revenue.

About StellarAlgo

StellarAlgo is the world’s leading sports CDP that makes it easy to access and take action on fan data across teams and leagues, increasing fan engagement, revenue and sponsorship opportunities. Our platform provides a clear view of fans faster, with no-code segmentation tools, sports-specific playbooks, and cross-property fan insights that empower our customers to best engage fans. We even take the guesswork out of predicting fan opportunities using AI to surface ideal audiences to target with select offers. All this makes us the trusted partner for more than 200 sports teams, leagues and their partners. Join us in shaping the future of fan engagement. Learn more at www.stellaralgo.com.

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