StellarAlgo Launches Data Appends to Enrich Fan Profiles

StellarAlgo makes it affordable to enrich fan profiles with 50+ demographic and behavioral insights, built directly into the platform

Many sports organizations earn revenue from just 10% of fans because others are hard to engage. The problem? Most capture only basic contact information and are stuck sending generic campaigns when 71% of fans expect relevant experiences—and organizations that get targeted marketing right see a 10-15% revenue lift.

Do they have kids? Drive luxury cars? Love deals? Without rich fan data that includes demographics, interests and behaviors, highly relevant campaigns and detailed sponsor targeting remain out of reach.

Enrich fan records to send relevant offers to the right fans

We’ve launched Data Appends with our partner Wiland to help you move beyond basic contact info and start targeting fans with precision.

What you get:

50+ demographic and behavioral insights about your fans
High-propensity audience segments (fast-food purchasers, new parents, luxury car owners)
Detailed sponsor audience breakdowns that justify premium partnerships
Automatic integration into your StellarAlgo platform

The result: Send relevant offers to the right fans instead of guessing what they want.

StellaarAlgo Data Appends how it works

Instead of guessing what fans want, you can send relevant offers to the right fans. The enriched fan attributes automatically flow into StellarAlgo, so you spend less time analyzing and more time creating targeted campaigns.

Already a StellarAlgo customer? Talk to your account manager to learn more.

New to StellarAlgo? Talk with us to get started.