StellarAlgo launches Season-Aware automation

Marketers spend 5-10 hours per game manually building fan segments. Now they set it up once, and StellarAlgo handles the rest – every game, all season.

CALGARY, CANADA, March 18, 2026 – StellarAlgo, the Customer Data Platform purpose-built for the sports industry, today announced season-aware segment automations – enabling marketing and sales teams to configure fan audience segments once and have them automatically delivered to their marketing channels before and after every game, all season long. For sports organizations managing 20, 40, or 60-game schedules, it’s the difference between a marketing team buried in manual work and one ready to capitalize on every high-value moment.

“Sports marketers are often trapped in routine execution, spending 5 to 10 hours per game on manual segments,” says Vince Ircandia, CEO of StellarAlgo. “Our platform is now fully season-aware, allowing teams to configure outreach once and let our season-aware automation handle the rest – every game, all season. It is a massive time savings that then allows stretched marketing teams to focus on high-value, revenue generating activities.”

Existing tools weren’t built for sports

Standard marketing platforms have no concept of a multiple game season. Sports marketing teams have been forced to manually recreate pre- and post-game segments for every single game. This repetitive workload is the hidden cost of the sports calendar – every hour spent rebuilding segments is an hour not spent seizing the moments that drive additional fandom and revenue.

StellarAlgo delivers full-season automation with one-time setup

StellarAlgo’s new season-aware segment automations sync directly with a team’s dynamic season schedule. Key capabilities include:

Set it once, runs all season: Configure pre-game, day-of, and post-game segments once for the entire season.
Always in sync with your schedule: Segments automatically push to marketing tools based on the actual game clock. If games shift, the segment build time automatically shifts.
More time for high-value emerging fan opportunities: With routine game segments automated, marketing and sales teams have time freed to focus on emerging high-value revenue-driving opportunities.

Time saved available for high value fan engagement at peak moments

“When the StellarAlgo platform automatically sends targeted lists to activation channels around game times, we unlock marketing capacity for new strategic personalized campaigns that help drive revenue. Adding season automations has made a significant impact on our ability to work ahead and save time.” Ben Conrad, VP Digital Marketing & Activation, Milwaukee Bucks.

Ready to reduce manual work and free time for more fan growth and loyalty building? Talk with us to learn more about season-aware segment automation.

About StellarAlgo

StellarAlgo is the sports CDP that makes it easy to access and take action on fan data across teams and leagues, increasing fan engagement, revenue and sponsorship opportunities. Our platform provides a clear view of fans faster, with no-code segmentation tools, sports-specific plays, and cross-property fan insights that empower our customers to best engage fans. We even take the guesswork out of predicting fan opportunities using AI to surface ideal audiences to target with select offers. All this makes us the trusted partner for more than 200 sports properties and 14 leagues including NBA, WNBA, MLB/MiLB, NHL, CEBL and ECHL. Join us in shaping the future of fan engagement. Learn more at www.stellaralgo.com.