StellarAlgo Launches Segment Automations to Automate Routine Fan Engagement

StellarAlgo Platform equips sports organizations to automate routine fan engagement for an entire season in minutes

CALGARY, CANADA (November 26, 2024) – StellarAlgo, the leading fan engagement platform trusted by major leagues and sports properties, today announced the launch of Segment Automations. This new feature transforms routine fan segmentation into automated workflows, allowing sports properties to pre-schedule an entire season of essential fan outreach in minutes – from pre-game communications and last-minute ticket offers to post-game engagement.

Sports properties face the constant challenge of engaging fans at the right moment with changing game-day variables like last-minute ticket sales and ticket forwarding. With Segment Automations, data, marketing, and sales teams can get ahead of the season by scheduling routine fan communications to automatically pull the latest data at select times, freeing staff to capitalize on unexpected opportunities during the season.

“Working with seven major leagues and 240 sports properties, we deeply understand the unpredictability and fast pace of a sports season – from critical pre-game moments to playoff runs when new fans are rushing to buy tickets,” said Vincent Ircandia, CEO of StellarAlgo. “Segment Automations ensures that no fan engagement opportunity is missed, even during the most hectic times of the season.”

Segment Automations includes pre-built plays, including Know Before You Go, First Known Attendees, Last-Minute Ticket Buyers, and Post-Game Nurturing. Teams can also create custom segment automations for targeted opportunities, such as package buyer upsells, post game attendance surveys and re-engagement campaigns for lapsed fans. Data, marketing and sales teams simply select their plays, set their schedules, and choose their destinations for segmented data – whether that’s marketing platforms, social channels or sales tools.

StellarAlgo’s new Segment Automations capability is available to customers on our latest platform edition, at no additional cost. It’s already in use by several teams with very positive initial feedback:

“Every game, roughly 30 percent of tickets change hands about four hours before tip-off. Before, it was impossible to communicate with that 30 percent prior to the game,” said Ben Conrad, VP of Digital Marketing and Automation at Milwaukee Bucks. “With StellarAlgo, we can identify those fans automatically and enhance their experience. In sports, there are lots of things we can’t control – but StellarAlgo has really unlocked some activity-triggered opportunities we’ve wanted to capitalize on.” 

“Automation of our repeat activities is key for us,” added AJ Grimm, Vice President Marketing at Reno Aces. “It takes five minutes to pull the first known attendees for each game. We’re looking to automate that routine activity in a season to free us to think of new opportunities like theme nights.” 

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About StellarAlgo

StellarAlgo is the leading fan engagement platform to help sports leagues and teams to engage with their fans. Backed by proprietary machine learning technology trained on over 5-billion interaction data points across more than 200-million unique records, the StellarAlgo Platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe –it’s the reason more than 200 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo Platform at the core of their operations. For more information, please visit stellaralgo.com.

A PDF version of this release is available: Click here to view.

More fans.

Better Engagement.

Stellar Results.