StellarAlgo welcomes MiLB’s New Hampshire Fisher Cats to partnership ecosystem

News & Media

Feb 08, 2023


Double-A affiliate of the Toronto Blue Jays ink deal to better understand and engage with fans

Manchester, NH – StellarAlgo and the New Hampshire Fisher Cats, Double-A affiliate of the Toronto Blue Jays, are pleased to announce a new partnership. As part of their multi-year agreement, the Fisher Cats are looking to use the StellarAlgo Platform to help them better understand their fans, sell more single game tickets, and surface efficiencies for their sales team.

“Our team and our ownership have been in talks with StellarAlgo for quite some time and I’m thrilled to finally seal the deal on our partnership,” said Michael Neis, General Manager of the Fisher Cats. “No one understands fan data, or makes it more accessible for teams, than StellarAlgo. I’m looking forward to all the ways we’ll work together over the coming years to deliver the best fan experience in New Hampshire.”

Going into the 2023 season, the Fisher Cats will be using their StellarAlgo Platform to develop a deeper understanding of their fans, including when and why they purchase tickets, as well as fan preferences around engaging with their favorite team. In particular, the marketing team will use the StellarAlgo Platform to improve fan segmentation so they can more effectively and efficiently nurture new and returning fans, deliver personalized messaging to package members, and continue to grow their fan base.

“We’re pleased to welcome the New Hampshire Fisher Cats as the newest StellarAlgo partner,” said Megan Kurcwal, Senior Vice President of Business Operations. “The Fisher Cats are focused on using their fan data to not only better understand their passionate fans, but to deliver personalized engagements that will help them better nurture new and lifelong fans alike.”

The StellarAlgo Platform is the easiest way to build and monetize the world’s most passionate audiences. Backed by machine-learning technology, StellarAlgo’s predictive capabilities enable live audience organizations to gain valuable insights into their fan universe, and to discern customer propensities for products and events while also unlocking the ‘Why’ behind conversion. StellarAlgo is partnered with more than 50 emerging teams and leagues – those that operate outside the NHL, NFL, NBA, MLB, and MLS – across North America. For more information, please visit

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About StellarAlgo

Founded in 2016, StellarAlgo is the leading customer cloud platform for the sports and entertainment industry, serving live audience organizations across North America, including enthusiast brands, sports teams, sponsors, and live events properties. Backed by proprietary machine learning technology trained on over 5-billion interaction data points across more than 100-million unique records, the StellarAlgo Platform enables industry professionals to predict and understand how fans engage with their favorite properties while implementing a fan-centric approach that maximizes the lifetime value of their fan universe – it’s the reason more than 110 major and minor league sports franchises, entertainment, and live audience organizations put the StellarAlgo Platform at the core of their operations. StellarAlgo is headquartered in Calgary, Canada. For more information, please visit

About New Hampshire Fisher Cats

The New Hampshire Fisher Cats are the Double-A affiliate of the Toronto Blue Jays and play their games at Delta Dental Stadium in Manchester. Over 150 former Fisher Cats have reached the Major League level. The Fisher Cats have raised millions of dollars for various charities through the Fisher Cats Foundation and continuously strive to improve the quality of life for Granite State residents. The organization has been recognized as New Hampshire Business Review’s “Best Sporting Event to Take Clients to”, Parenting New Hampshire Magazine’s “New Hampshire’s Favorite Sporting Event for Families”, and New Hampshire Magazine’s “Best New Hampshire Sports Team”. For more information on the New Hampshire Fisher Cats, please visit or call (603) 641-2005.

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