Toronto Blue Jays Put Fans First with StellarAlgo Customer Data Platform

Toronto Blue Jays

News & Media

Aug 25, 2020


Canada’s Major League Baseball team looks to further personalize marketing on a national scale with data-driven insights

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Toronto, ON – StellarAlgo and the Toronto Blue Jays are proud to announce a new partnership signed earlier this year. The Toronto Blue Jays look to connect with fans in a more personalized way both locally and across Canada alike through the integration of StellarAlgo’s machine learning-backed Customer Data Platform (CDP).

“As a fan-first organization, we look forward to working with StellarAlgo to further scale the personalization of our marketing,” Anuk Karunaratne, Senior Vice President, Strategy & Business Operations at Toronto Blue Jays explains. “Our fans are in every corner of Canada and as diverse as the population itself. With the addition of StellarAlgo’s Customer Data Platform to our technology stack we will connect our fans to the relevant and timely content that today’s fans have come to expect.”

As technology has expanded the ability for fans to interact and engage with brand content, digital platforms and tools are empowering brands to nurture their customer relationships like never before. Tools like StellarAlgo’s Customer Data Platform are being incorporated into the tech stacks of organizations such as the Toronto Blue Jays to better understand where, when and how their fans most want to consume content and interact with the team. The predictive nature of StellarAlgo’s machine learning-backed CDP provides partners with an enriched customer profile and predicts future behaviors of fans based on historical patterns. These insights provide them with the ability to grow fan relationships in a way not previously possible.

“The Toronto Blue Jays are Canada’s home team when it comes to baseball and we’re thrilled to support their goal to scale their personalization efforts. We recognize and understand the unique nature of Major League Baseball’s data asset and how to help teams leverage that amazing resource to its fullest,” said StellarAlgo’s CEO, Vince Ircandia. “Keeping up with how fans and technology are changing the face of today’s sports environment is where our platform comes in. Our platform takes away the guess work in identifying the most relevant and actionable information to drive more highly engaged, lifelong fans.”

StellarAlgo’s customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform’s predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises, and leagues along with live annual events, concerts, museums and more.

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Megan Kurcwal

MKurcwal at StellarAlgo dot com

+1 403 465 3125


About StellarAlgo

StellarAlgo’s proprietary Software-as-a-Service Data Platform™ enables live audience businesses to discover, understand, and connect with their fans. StellarAlgo is uniquely positioned to help organizations quickly and cost-effectively organize, analyze, and leverage the data they need to make successful business decisions in order to create the world’s best live event experiences. | Twitter | LinkedIn

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