Predicting and personalizing fan experiences has never
been more important.

Lead Recommender
Toronto Blue Jays
Tampa Bay Rays
Arizona Coyotes
New York Yankees
Kane Cougars
Corvalis Knights
Tacoma Defiance
Columbia Fireflies

StellarAlgo CDP

The Leading Customer Data Platform for Live Audience Businesses

Sports Teams

Fans Impacted

Fan Data Points

Live Integrations

StellarAlgo CDP

An intuitive platform, to make data actionable and accessible for sports and entertainment organizations.

The StellarAlgo Customer Data Platform consolidates your fan data and utilizes machine learning to reveal critical insights into your diverse fan base and their motivations. We seamlessly integrate with your existing infrastructure, to automate and accelerate processes (like sending the right message to the right fan) that will effectively drive conversion for campaigns.



Collect data and leads from any source systems, with productized data pipelines to consolidate and centralize your lead universe.



A single customer view is assembled from a team’s fan data systems and is enriched by Stellar machine learning propensity scoring and automated segmentation tags based on profiles.



With a clear single customer view, teams can build cohorts that are activated by any channel. Segments can be automatically pushed to the right campaigns.



Add transparency to sales and marketing activities with the cohort analyzer, which shows conversion and updates cohort leads in any campaign.


What Customers Are Saying About Us

Vancouver Canucks

“StellarAlgo’s customer data capabilities have brought our marketing efforts to a new level. Understanding our customers across a variety of touchpoints and being able to action on specific fan behaviors has elevated engagement across the board. With StellarAlgo our efforts continue to become more sophisticated as we focus on reaching our customer with the right message at the right time”

Kevin Kinghorn

VP Marketing

The Portland Trailblazers

“StellarAlgo has been a huge part of our success this past season. Their ability to effectively execute takes pressure off of our analytics team while also contributing an extra level of sophistication to everything we do. Whether it be retention, pricing and/or new fan ACQUISITION and nurturing Stellaralgo is best-in-class when it comes to retaining and expanding our customer base.”

Mike Shumacher
Director of Business Analytics, The Portland Trailblazers

Milwaukee Admirals

“StellarAlgo’s Customer Data Platform has been a game changer for our organization. We were keen on leveraging data to drive revenue and StellarAlgo’s Customer Data Platform has provided us with automated capabilities we never thought possible. Our sales and marketing teams have been impressed with their ability to prioritize leads and the results are exciting for us. Bottom line is we are selling more tickets and our staff is excited to have this new found access to information.”

Brian Martens

Director, Ticket Operations


Vegas Golden Knights

“StellarAlgo has provided governance, visualization, product trends and a streamlined understanding of where our consumers are located along with a deeper understanding from demographic, psychographic and behavioral standpoints. The automated analytics and predictive segmentation has provided our team with the ability to make timely strategic decisions across all verticals of our enterprise. This has allowed us to maximize value and drive the bottom line in a positive manner while continuously growing our fan base.”

Kris Knief

Director of Business Intelligence


LA Galaxy

“Getting data-driven answers to our questions used to be laborious and time-consuming, but StellarAlgo’s data platform provides us with user-friendly ways to answer questions instantly. The platform synthesizes data into easily interpreted visualizations, delivers sales and marketing insights, and makes it easy for us to act on those insights. StellarAlgo has accelerated our ability to identify and capture opportunities as they occur. The StellarAlgo team is remarkably responsive and communicative and has been a pleasure to work with. They’ve done the heavy lifting to help us get ahead of the game.”

Lisa Rollins

Director, Analytics & Research


Durham Bulls

“It’s no secret that minor league teams run on lean staff sizes. Adding StellarAlgo to our team has created significant bench-strength and improved how efficient we can be. Their expertise and hands-on approach has allowed us to see value from our data quickly and provide suggestions on how to put those insights into action… all within a year that we underwent a major ticketing system transition.”

Mike Birling

Vice President


Hillsboro Hops

“StellarAlgo’s actionable data platform has allowed for timely visibility into sales, year over year comparisons, venue demand, tracking to goals and more. The Hops have been able to leverage StellarAlgo’s sophisticated data science with StellarMoments campaigns that provide insights and flag opportunities in the data on a daily basis.​  We view StellarAlgo’s insights as an important part of our company’s growth strategy.”

KL Wombacher

President & General Manager


Sacramento Republic FC

“We needed to align ourselves with where the sports business is going, not where it has been. We invested in the StellarAlgo CDP so that we could make the right decisions at the right time and, in particular, speak to our fans when they wanted to be spoken to.”

Ted Glick

Senior Director, Sales & Service


W&S Open

“We were able to see how each session was selling on a daily basis while identifying the best fan segments for our message. The reporting available in the StellarAlgo Platform facilitates identifying which types of messages and channels are most effective for each segment of our fanbase. This informed our marketing strategy prior to and during the tournament to be able to create those great experiences that people have come to expect.”

Danielle Childers

Marketing & Special Projects Manager





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Your Lead Universe and How to Grow it

Your Lead Universe and How to Grow it

One of the newest features in the StellarAlgo Customer Data Platform (CDP) is an overarching Lead Universe Dashboard meant to visualize the size and growth of an organization’s fanbase. The feedback...

NEW Feature: Facebook Custom Audience Integration

NEW Feature: Facebook Custom Audience Integration

Facebook Custom Audience Integration A dynamic version of the Cohort Builder is now available with the StellarAlgo Facebook Custom Audience Integration. This addition to the way Facebook campaign...

How Brand Studies Can Fit into Data-Driven Decision Making

How Brand Studies Can Fit into Data-Driven Decision Making

In this Q&A, Joseph King – StellarAlgo Chief Product Officer – shares some of his insights and suggestions for how teams can approach these types of projects and why digging into your data first will result in more effective brand studies.

Nurturing Fans as Teams Prepare for Their Return to Stadiums

Nurturing Fans as Teams Prepare for Their Return to Stadiums

For the first time in history, sports industry professionals experienced a stoppage in play unrelated to the naturally occurring offseason, or even a players strike, which has left many sales teams wondering how best to nurture their leads. Across our innovative...

The Funnel Needed to Guide Sports Executives’ Retention Strategy

The Funnel Needed to Guide Sports Executives’ Retention Strategy

The Retention Funnel   The acquisition funnel is essential to sports organizations looking to grow their fanbase, but the value of those fans increases dramatically when the retention funnel is optimized. As mentioned in part 1 of our Bowtie Funnel blog series,...

Investing In Customer Data Technology To Welcome Fans Back

Investing In Customer Data Technology To Welcome Fans Back

In the News The NBA, NHL, and MLS were able to resume their seasons by starting with bubble formats and playing in front of cardboard or virtual fans. Soon enough, however, that will change. With the return of fans to live venues on the horizon, professional sports...

Next wave of MLB fan experience: Personalization

Next wave of MLB fan experience: Personalization

In the News No one wants to feel like they’re just one small voice in a very large crowd, so MLB teams are turning to personalization technology to enhance the fan experience, both in terms of addressing current concerns and anticipating future needs. For instance,...

Investing In Customer Data Technology To Welcome Fans Back

Connecting With Fans in a Post-Pandemic World

From Front Office Sports We were recently featured in an article in Front Office Sports in an article on the rise of digital touch points in predicting future behavior and how to keep fans engaged as the industry looks to reopen its doors. Read the article: The last...

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