Play: Multi-Property Fan Universe Insights

What you need

Data and Integrations

• Ticketing data

For added value, include:

• Email pull and push
• CRM pull and push
• Fan demographic data enhancement (paid demographic data appends)

StellarAlgo Tools

• Fan Universe Dashboard
• Segment Builder
• Segment Analyzer
• Customer Product Migration
• Fan Geo Map

When to run this Play

The Multi-Property Fan Universe Insights Play can be executed at any point in the season, however the most value is seen if conducted in post-season and off-season prior to the development of strategies for the next season.

This is a Play that can be run an annual basis and provides a strong foundation to inform your seasonal strategies.

Scope and effort required

This Play is complimentary to your ongoing efforts. It’s a new strategy that requires additional resources and time to execute.

Multi-Property Fan Universe Insights efforts are intended to be run as a week- to-month-long effort to act as the foundation and inform the development of strategic activities.

Strategy Sequence

1. Opportunity Identification

Fans exist in a team’s fan universe after they’ve interacted with that property (e.g., engage or purchase).

Use the Segment Builder to determine the total fan universe size across all your properties, and the fans who:

• Exist in Team A’s fan universe, but not in Team B’s;
• Exist in Team B’s fan universe, but not in Tea A’s;
• Exist in both Team A’s and Team B’s fan universes.

2. Baseline

Capture a baseline to compare to season-after-season. This will also help you to answer the question “How did we do?” after running the Play.

3. Plan

Typically, our partners will run this Play to gain a comparative view of their team-specific fan universes so they can identify overlaps, similarities, and differences. By following this pattern, you’ll surface insights and opportunities you can share internally and externally.

The complete, unlocked Play provides StellarAlgo partners with a checklist of activities mapped to each part of the season to help you plan ahead and execute successfully.

4. Execute

Build your target fan lists using the Segment Builder and save them in the Segment Analyzer. Execute the analyses you selected based on your plan.

5. Results Capture

The results of the analyses can be captured in a format of your choosing. This is a great opportunity to set the stage and identify other valuable Plays that can or should be run.

More fans.

Better Engagement.

Stellar Results.

Get Started