Data Flexibility and Integrations

Single source of true fan insights

Unify disconnected fan data into a single, reliable, and accurate view on a platform that makes it easy to find answers, fast to utilize new data sources, and simple to push fan data securely to marketing channels.

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See opportunities to grow fan value across leagues and multiple sports properties

Share fan data and insights between teams and leagues, or across multi-properties. Support team performance across leagues, spot cross-selling opportunities, and discover ideal fans for brand partners, all with real ROI.

Answer critical questions for your sports business

Gain a unified view of your fan data to answer questions and guide strategy on how best to grow fans, revenue and sponsorships. Connect or integrate diverse sources, maintaining data security and control.

Fan data from your data warehouse and siloed sources now gets put to work

We can integrate with your already pooled fan data and rapidly pull in new data sources with our data connector. You keep control and flexibility.

Pull data into a single customer view

StellarAlgo pulls data from source systems or existing data warehouses into our customer data platform to create a single customer view. With a comprehensive understanding of your fan base, you can quickly and easily segment fans to suit your use case.

Push fan segments to marketing channels for personalized engagement

We are constantly expanding our integration partnerships to reach fans the way they want to be reached.

Attentitive integration partner

Save time on data preparation

Pre-built integrations

Choose from a suite of pre-built integrations and pipelines to accelerate development and reduce risk.

Quick new data usage

Data connector lets sports organizations utilize new data without full integration delay.

Self-serve segmentation

No-code segmentation tools let marketing and sales build segments without data team assistance.

Customer Wins

LA Galaxy drive more than $532k in raw revenue

3x

Lead conversion

+$532,000

Revenue

“Getting data-driven answers to our questions used to be laborious and time-consuming, but StellarAlgo’s platform provides us with user-friendly ways to answer questions instantly. The platform synthesizes data into easily interpreted visualizations, delivers sales and marketing insights, and makes it easy for us to act on those insights.”

Lisa Rollins

Director of Analytics & Research, LA Galaxy

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Engage your fans where they are.
Create exceptional fan experiences.

“I want to have a better understanding of the global touchpoints with each fan. Is this fan engaging with the NBA app, other direct-to-consumer products? Are they purchasing retail? Those touchpoints help me better understand what this fan cares about – I can see them all in StellarAlgo.”

Zach Shapiro
VP Data Strategy & Analytics
NBA

“Roughly 4 hours before every game about 30% of tickets change hands. Before it was impossible to communicate with that 30% before a game. With StellarAlgo – we can set it to identify those fans and push data to our EXP automatically. We engage every passionate fan, all the way up to the start of the game.”

Ben Conrad
VP Digital Marketing and Automation
Milwaukee Bucks

“A lot of our new campaigns are automated – set up to run each weekend of our series. Automation makes sure we don’t miss a thing when the season gets hectic.”

Esther Chao
Business Ventures & Digital Strategy
New York Yankees

The Sports CDP built by sports analysts

Our leaders have walked in your shoes. We built StellarAlgo so sports data analysts can lead their organizations confidently, adapting to rapidly-evolving technology and shifting fan behavior with enterprise-level privacy and security.

Data Security & Marketing Compliance Experts (SOC 2 Type II, ISO, GDPR, CCPA, CASL, CPPA)

Trusted by over 200 brand partners, teams, and leagues

AWS hosted. Highest resiliency and availability commitment

Stakeholders need answers fast.
Have the full story, and a tech stack you trust.

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