Partnership Solutions

Turn sponsorships into partnerships

Harness the power of first-party customer data to create hyper-targeted activations that resonate with fans and drive attributable results.

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The game is changing

It’s been building for years, but now it’s clear – partnership expectations have changed.

Investment return

Partnership performance and impact is being more heavily scrutinized that ever before.

Stagnant assets

Properties are looking for new assets to grow deal size and keep partners engaged.

Improved targeting

Partners don’t want to buy the whole menu – they want to target the fans they value most.

Fan data value

Properties are looking for ways to extract more revenue from their fan data.

The StellarAlgo difference

Other tools use surveys and sample sizes, and offer no pathway to target the fans their insights tease. Our tools use first-party customer data, so you can identify, target, and report – for real.

The other guys

Approximately 29% of your fans say they drive a Toyota vehicle.

StellarAlgo Partnership Solutions

Here are 315,220 of your fans who are Toyota customers.


Our Solutions


Understand the overlap between a property’s fans and partner’s customers

Our privacy-by-design data collaboration tool allows partners and properties to compare customer lists without sharing any customer-identifiable information.

Improve activation performance by delivering offers and experiences that are customized based on each fan’s engagement level with the partner.


  1. Open a Partnership Workspace
  2. Upload Customer Lists to Encryption Space
  3. Review Customer Match Results
  4. Analyze Fan Segments
  5. Activate
  6. Track and Optimize


Target your activations to the fans that partners value most

No customer list to share? No problem. We can surface the fans that best match a description of a partner’s most desired customers.

Get deeper fan insights so you can plan the perfect activation. Then, track engagement and performance down to the customer level.


  1. Confirm Partner’s Ideal Customer
  2. Surface Corresponding Fan Segments
  3. Analyze Results
  4. Activate
  5. Track and Optimize

StellarAlgo activation targeting creates value for all

For Properties

  • Justify partnership cost by driving measurable impact
  • Elevate fan partnership experience
  • New digital partnership assets

For Partners

  • Better align partnership activities with your sales and marketing priorities
  • More accurately understand return on investment
  • Improve activation performance and engagement

A few names on our roster

Your trusted fan data experts

StellarAlgo is proud to work with the sports and entertainment industry across its portfolio of products.

Trusted by over 110+ teams, leagues, and brands

Manage 200M fan records and 5.2B data points

Data Security & Marketing Compliance Experts (GDPR, CCPA, CASL, CPPA)

Customer Wins

Vancouver Canucks leverage data-driven insights to realize 11.2x ROI




Lead Value Delivered

“The Canucks worked with StellarAlgo to identify individuals from within their known fanbase of more than 1.6 million fans who aligned with target customer personas provided by Toyota, uncovering 15 distinct customer segments and identifying more than 5,000 top-tier matches for Toyota.”

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Ready to modernize your approach to partnerships?

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