Partnership Solutions

Transforming sponsorships into performance-driven partnerships

Harness the power of first-party customer data to create hyper-targeted activations that resonate with fans and drive attributable results.

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The game has changed

It’s been building for years but now it’s clear – partnership expectations have changed.

Investment return

Partnership impact on business performance is being more heavily scrutinized than ever before.

Improved targeting

Brand partners don’t want to buy the whole menu – they want to target the fans they value most.

Fan data value

Brand partners know property’s databases are full of customers to reward and potential customers to convert.

More activation

Brand partners are prioritizing engagements over impressions and want to build better customer relationships.

The StellarAlgo difference

Other tools use surveys and sample sizes but don’t offer a pathway to target the fans their insights tease. Our tools use first-party customer data, so you can identify, target, and report – for real.

The other guys

Approximately 29% of your fans say they drive a Toyota vehicle.

StellarAlgo Partnership Solutions

Here are 315,220 of your fans who are Toyota customers.


Our Solution

Audience Overlap

Understand the overlap between a property’s fans and partner’s customers

Enabled by data clean room technology, our privacy-by-design data collaboration tool allows partners and properties to compare customer lists without sharing any customer-identifiable information.

Improve activation performance by delivering offers and experiences that are customized based on each fan’s engagement level with the partner.

Audience Overlap

  1. Open a Partnership Workspace
  2. Upload Customer Lists to Encryption Space
  3. Review Customer Match Results
  4. Analyze Fan Segments
  5. Activate
  6. Track and Optimize

How StellarAlgo Partnership Solutions create value

  • Access to StellarAlgo’s proprietary modelling, built on more than 5-billion sports fan data points, ensuring your customer match is as accurate as possible
  • Native push integrations to industry-specific tools for simplicity and security
  • Detailed reporting to track activation performance down to the customer level
  • Additional downstream data enrichment and segmentation functionality so you can further refine your audience
  • Scalability enables you to build and archive numerous collaborations with multiple partners, as needed

A few names on our roster

Your trusted customer data experts

StellarAlgo is proud to work with the sports and entertainment industry across its portfolio of products.

Trusted by over 110+ brand partners, teams, and leagues

Manage 200M customer records and 5.2B data points

Data Security & Marketing Compliance Experts (ISO, GDPR, CCPA, CASL, CPPA)

Customer Wins

Vancouver Canucks leverage data-driven insights to realize 11.2x ROI




Lead Value Delivered

“The Canucks worked with StellarAlgo to identify individuals from within their known fanbase of more than 1.6 million fans who aligned with target customer personas provided by Toyota, uncovering 15 distinct customer segments and identifying more than 5,000 top-tier matches for Toyota.”

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Ready to transform your approach to partnerships?

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