

Case Study
W&S Open Cincinnati
The Goal
After adjusting prices to better reflect the tournament’s demand and to provide more options for a changing fanbase, the Western and Southern Open aimed to better target and personalize messaging for these new pricing options via their marketing strategy.
What We Did
- Utilized the cohort builder to pull targeted lists in order to create tailored messaging to personalize outreach
- Leveraged the cohort analyzer to see, in an automated way, what types of outreaches were most performant

How We Did It
DATA SYSTEM INTEGRATIONS
- Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
- Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
- Leveraged StellarAlgo machine learning toolkit: Lead Recommender, Retention Scoring and Fan Clustering
Results
%
increase in single match tickets
%
increase in new buyers
%