W&S Open Cincinnati
Case Study

W&S Open Cincinnati

The Goal

After adjusting prices to better reflect the tournament’s demand and to provide more options for a changing fanbase, the Western and Southern Open aimed to better target and personalize messaging for these new pricing options via their marketing strategy.

What We Did

  • Utilized the cohort builder to pull targeted lists in order to create tailored messaging to personalize outreach
  • Leveraged the cohort analyzer to see, in an automated way, what types of outreaches were most performant

How We Did It

DATA SYSTEM INTEGRATIONS

  • Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
  • Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
  • Leveraged StellarAlgo machine learning toolkit: Lead Recommender, Retention Scoring and Fan Clustering

 

Results

%

increase in single match tickets

%

increase in new buyers

%

increase in partial series packages

TESTIMONIALS

What The Customer Said

W&S Open

“We were able to see how each session was selling on a daily basis while identifying the best fan segments for our message. The reporting available in the StellarAlgo Platform facilitates identifying which types of messages and channels are most effective for each segment of our fanbase. This informed our marketing strategy prior to and during the tournament to be able to create those great experiences that people have come to expect.”

Danielle Childers

Marketing & Special Projects Manager

 

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