Case Study
LA Galaxy
The Goal
The LA Galaxy wanted to better understand how to retain and nurture their individual match buyers as well as increase their sales and marketing efficiency by understanding who to contact first
What We Did
- Scored and prioritized customers using fan behavior data, including ticket purchase patterns and average attendance, from the last three seasons
- Created six unique customer segments allowing for automated transparency into what nurturing activities are working
- Automated the ticketing feed and used machine learning to allow for continuing rescoring and reprioritization leading to a better understanding of when and how to contact customers to maximize conversion and customer lifetime value
How We Did It
- StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
- StellarAlgo machine learning toolkit: Lead Engagement
- StellarAlgo KPI dashboards: Sales by Product, Date & Event
- CRM and Marketing automation data
Results
%
Conversion of 4 and 5 star leads
greater than average lead conversion
raw revenue from improved ability to identify top leads
TESTIMONIALS
What The Customer Said
