Leagues

Unlock fan insights across your league

Finally, one platform that combines league and team fan data to drive fan engagement and growth. Arm every team to level up their fan engagement, regardless of their size or resources.

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Trusted by the world’s top sports leagues

“As we strive for fan growth, especially with younger fans, it’s essential to deeply understand different fan interests and behavior in order to engage fans in a way they value and that sparks their love of hockey. We’re strong believers in the outcomes we’ll achieve with StellarAlgo.”

Kelly Cheeseman
Chief Operating Officer
LA Kings and AEG Sports

“How can leagues best support fan engagement with teams? Everyone needs to know how the data will work, what the data will enable, that league and teams are not competing with each other. StellarAlgo is a huge help in enabling that path.”

Zach Shapiro
VP Data Strategy & Analytics
NBA

“We needed to align ourselves with where the sports business is going, not where it has been. We invested in the StellarAlgo CDP so that we could make the right decisions at the right time and, in particular, speak to our fans when they wanted to be spoken to.”

Sacramento Republic FC logo
Ted Glick
Senior Director, Sales & Service
Sacramento Republic FC
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Action league-wide fan opportunities

Make it easy to access and take action on fan data across your league to achieve the highest-value engagement.

We know what it takes to get leagues and teams performing together

Share league data for teams to action

Teams gain access to new fans and deeper fan insight in league data, with tools to easily target and re-engage them to grow ticket sales, revenue and new fans. Leagues can track and measure how teams leverage these insights to drive collective growth across the organization.

Track performance by team, and share best practices league-wide

With easy-to-compare performance metrics, spot the highest converting, and top revenue generating campaigns to level up performance across the league. Plus it’s simple to track how team campaigns are delivering revenue — see what’s worked for one team and share it with others, so league-wide performance improves.

Win sponsorships with unified league data

Uncover best-fit sponsorships and brand partnerships by unifying first-party data across the league and teams. StellarAlgo centralizes all your fan data, giving you the data-driven insights to drive strategic partnership decisions.

Insights for Leagues

Webinar: Fan-Centric Data: How Leagues and Teams Create Data-Driven Fan Experiences

How can leagues and teams leverage fan data to create more engaging and personalized experiences? StellarAlgo and SBJ Live hosted a webinar featuring industry leaders Curran Raclin from the NHL and Zach Shapiro from the NBA. See their strategies for data collection, analysis, and implementation to drive fan engagement and business outcomes.

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Fan engagement plays plays for every moment in the season

Take the guesswork out of growing ticket sales and fan revenue. StellarAlgo Plays provide proven, step-by-step strategies that every team can use to level up fan engagement.

Hyper-targeted activation strategies
Machine learning-driven insights
Easily automate and measure results
Proven best practices built into the platform

Win back single-game buyers

It’s no surprise upwards of 85% of single-game ticket buyers don’t come back. Identify and engage these fans with a proven, personalized campaign strategy.

On average, teams that execute this strategy win back 5%+ of lapsed ticket buyers.

Capture the energy of first-known attendees

The fresh experience of first-known attendees represents an opportunity for tailored engagement.

Top-performing teams that execute this strategy achieve up to 15% increase in first-known attendees returning for at least one more game.

Retain package buyers

Membership services teams use StellarAlgo’s machine learning tools to prioritize package buyer touchpoints and maximize in-house bandwidth.

Teams that execute this strategy have seen up to a 12% increase in critical full-season renewals.

Expand your engagement

Nurture marketing opt-in from your casual fans to bring them into the fold. Enable omnichannel strategies that maximize engagement and opportunities for conversion.

Friends and family of the fan

Use your 360° view of the fan to identify opportunities to reach their friends and family. Personalize your marketing approach to their unique demographics to get the entire social circle engaged.

Your fan engagement ally for every team

We’re here to help your teams reach more fans, more easily, for more revenue. Our Customer Success team provides personalized onboarding, training and guidance to help every team unlock the full potential of their fan data. From identifying high-value fan targets to sharing peer success stories, we’re your strategic partner in driving meaningful fan engagement and revenue across the league.

Personalized marketing at scale,
for every team in your league.

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