How top brands are using a new technology to transform their sports sponsorships. Learn more
For Performance Marketing Teams
Fan Engagement
Understand and activate your entire fan universe in one customer data platform.
Lead Scoring & Segmentation
Identify and segment fans most likely to purchase.
For Data Teams
Data Management
Bring disconnected data sources together in the StellarAlgo Data Lakehouse.
Integrations
150+ integrations unlock fan data from multiple sources and destinations.
For Brand Partnerships
Brand Partnerships
Discover new opportunities to drive value from partnerships.
Emerging Leagues
Live Events
Major Leagues
Media and Gaming
Multi-Property
LA Galaxy drive more than $532k in raw revenue
About Us
We built the world’s largest fan database to help properties and partners succeed.
Culture
Our team thrives on challenges and growth.
News
Get the latest updates from StellarAlgo.
Leadership
Meet our team of sports and analytics experts.
Careers
Join our team of all-stars.
Data Privacy and Security
Collect and protect data with confidence.
Harness the power of first-party customer data to create hyper-targeted activations that resonate with fans and drive attributable results.
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It’s been building for years but now it’s clear – partnership expectations have changed.
Partnership impact on business performance is being more heavily scrutinized than ever before.
Brand partners don’t want to buy the whole menu – they want to target the fans they value most.
Brand partners know property’s databases are full of customers to reward and potential customers to convert.
Brand partners are prioritizing engagements over impressions and want to build better customer relationships.
Other tools use surveys and sample sizes but don’t offer a pathway to target the fans their insights tease. Our tools use first-party customer data, so you can identify, target, and report – for real.
Approximately 29% of your fans say they drive a Toyota vehicle.
Activate
Here are 315,200 fans who are Toyota customers.
Understand the overlap between a property’s fans and partner’s customers
Enabled by data clean room technology, our privacy-by-design data collaboration tool allows partners and properties to compare customer lists without sharing any customer-identifiable information.
Improve activation performance by delivering offers and experiences that are customized based on each fan’s engagement level with the partner.
StellarAlgo is proud to work with the sports and entertainment industry across its portfolio of products.
Toyota was looking to get smarter about their activation investments and innovate beyond traditional options. In partnership with StellarAlgo, Toyota clarified customer overlap and created an activation catered to the behaviors, preferences, and interests of a high-value fan segment.
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