Cincinnati Open personalizes messaging and drives a 27% increase in new buyers

The Goal

After adjusting prices to better reflect the tournament’s demand and to provide more options for a changing fanbase, the Cincinnati Open aimed to better target and personalize messaging for these new pricing options via their marketing strategy.

What We Did

Built targeted fan segments to personalize messaging for new pricing options

The Cincinnati Open used targeted segmentation to create tailored messaging for different fan groups. By pulling specific lists through StellarAlgo’s Segment Builder, the tournament could personalize outreach rather than using broad, one-size-fits-all campaigns. The Segment Analyzer provided automated insights into which types of outreach performed best.

How We Did It

Leveraged segmentation and analytics tools to identify and engage the right fans

The Cincinnati Open used StellarAlgo’s Segment Builder to create targeted fan lists based on Sales by Geographical Region, Customer Migration by Season, and Attendance Patterns. This allowed them to tailor messaging for different fan segments.

The Segment Analyzer automated performance tracking, showing which types of messages and channels were most effective for each segment. Sales by Product, Date & Event dashboards provided daily visibility into how each session was selling, enabling the team to adjust their marketing strategy throughout the tournament.

Machine learning tools including Lead Recommender, Retention Scoring, and Fan Clustering helped identify the best fan segments for specific messages and offers.

“Stellar has become a key component of my work life. It is incredibly helpful to see our fan universe from a 30,000-foot view or be able to drill down to specifics all at the click of a button. Being able to test different strategies through automations and see real-time insights has allowed us to make major inroads when it comes to understanding our fans. In a world that is ever changing, having a partner like Stellar, that encourages growth and welcomes change, allows us to be proactive instead of reactive.”

Ben Baumeister

Sr Director of Event Strategy