Customer Wins

Durham Bulls drive 37% increase in mini-plan revenue

37%

increase in mini-plan revenue

4.2%

increase in mini-plan win back

11.2%

increase in mini-plan buyers

The Goal

Interested in better understanding their fans to increase engagement and the effectiveness of their sales and marketing campaigns, the Durham Bulls wanted to increase mini-plan revenue while converting individual ticket buyers into multi-purchase buyers year-over-year.

What We Did

  • Implemented our automated notification system to identify the first time a new fan attended a game
  • Utilized the cohort builder to pull targeted lists in order to create tailored messaging to personalize outreach
  • Leveraged the cohort analyzer to track campaign performance and see which fans were converting and what they were purchasing on a daily basis throughout the season

How We Did It

  • Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
  • Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
  • Leveraged StellarAlgo machine learning toolkit: Lead Recommender and Fan Clustering

More fans.

Better Engagement.

Stellar Results.

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