Durham Bulls drive 37% increase in mini-plan revenue

The Goal

Interested in better understanding their fans to increase engagement and the effectiveness of their sales and marketing campaigns, the Durham Bulls wanted to increase mini-plan revenue while converting individual ticket buyers into multi-purchase buyers year-over-year.

What We Did

• Implemented our automated notification system to identify the first time a new fan attended a game
• Utilized the cohort builder to pull targeted lists in order to create tailored messaging to personalize outreach
• Leveraged the cohort analyzer to track campaign performance and see which fans were converting and what they were purchasing on a daily basis throughout the season

How We Did It

• Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
• Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
• Leveraged StellarAlgo machine learning toolkit: Lead Recommender and Fan Clustering

“Working with the StellarAlgo CDP we were able to increase our organization’s sophistication and further develop a data-driven culture to drive our business decisions. Understanding our fans – how and when they most want to be communicated with allowed us to further our reach and increase revenue and fan engagement. The time savings and reduction in manual efforts allowed us to focus on those at-risk accounts when it was most timely.”

Chip Allen

ASSISTANT GENERAL MANAGER, SALES