How top brands are using a new technology to transform their sports sponsorships. Learn more
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increase in mini-plan revenue
increase in mini-plan win back
increase in mini-plan buyers
Interested in better understanding their fans to increase engagement and the effectiveness of their sales and marketing campaigns, the Durham Bulls wanted to increase mini-plan revenue while converting individual ticket buyers into multi-purchase buyers year-over-year.
“Working with the StellarAlgo CDP we were able to increase our organization’s sophistication and further develop a data-driven culture to drive our business decisions. Understanding our fans – how and when they most want to be communicated with allowed us to further our reach and increase revenue and fan engagement. The time savings and reduction in manual efforts allowed us to focus on those at-risk accounts when it was most timely.”Chip Allen ASSISTANT GENERAL MANAGER, SALES
ASSISTANT GENERAL MANAGER, SALES
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