Durham Bulls drive 37% increase in mini-plan revenue

The Goal

Interested in better understanding their fans to increase engagement and the effectiveness of their sales and marketing campaigns, the Durham Bulls wanted to increase mini-plan revenue while converting individual ticket buyers into multi-purchase buyers year-over-year.

What We Did

• Implemented our automated notification system to identify the first time a new fan attended a game
• Utilized the cohort builder to pull targeted lists in order to create tailored messaging to personalize outreach
• Leveraged the cohort analyzer to track campaign performance and see which fans were converting and what they were purchasing on a daily basis throughout the season

How We Did It

• Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
• Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
• Leveraged StellarAlgo machine learning toolkit: Lead Recommender and Fan Clustering