Customer Success Story

CEBL uses StellarAlgo to drive repeat attendance and fan growth​

League

Challenge

Building on five seasons of momentum, the Canadian Elite Basketball League (CEBL) needed to convert new fans into loyal supporters. With 64% of ticket buyers attending their first-ever game in 2024, the league faced both an opportunity and challenge: how to convert first-time attendees into loyal fans while simultaneously growing their fanbase strategically across its diverse team markets.

Solution

The CEBL used StellarAlgo’s platform to identify and engage fans across 9 teams through strategic segmentation to increase first-time attendee retention and win-back rates.

With StellarAlgo, the league replaced blanket marketing with targeted campaigns that considered fan behavior, geography, and purchase history. By sharing successful campaign strategies between teams, CEBL improved key metrics like win-back rates, upsell rates, and first-time attendee retention, while maximizing full-price ticket revenue. 

Results

By leveraging StellarAlgo’s platform, the CEBL strengthened relationships with new fans, fostering loyalty and revenue growth without sacrificing ticket value.

• Ability to target, repeat, and optimize fan engagement strategies across teams within the league ​
• Maximized ticket revenue by selling full-price tickets to returning fans instead of relying on discounts​
• Time savings for teams, as the league efficiently segmented fans and distributed ready-to-use fan engagement lists​
• League-wide benchmarking enables tracking of team targets, sharing success stories, and implementing best practices to continuously improve win-back and upsell rates

“We now know who fans are and how best to target them, so we can be more strategic. We no longer need to blanket everyone with the same messages.” ​

Results Driven By