Hillsboro Hops boost full season renewals by 10%

The Goal

The Hops were interested in using data to help drive revenue and understand sales performance across their organization via increasing prospect conversion and by retaining more of their season ticket holder base.

What We Did

• Democratized data to create a single source of truth, exposing trends, opportunities, insights and more
• Leveraged automated Retention Scoring to identify at-risk accounts, allowing for meaningful touches in order to increase retention and resulting customer lifetime value, engagement and affinity of the season ticket holder base

How We Did It

• Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
• Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
• Leveraged StellarAlgo machine learning toolkit: Lead Recommender and Fan Clustering

“This has been one of our best sales years. StellarAlgo’s customer data platform has helped us achieve noticeable gains with full season renewals by allowing us to easily understand and use our data. With StellarAlgo’s help, we’ve focused on building out processes that ensure our package buyers receive the right kinds of touch points at the right time. The data has helped us identify segments we need to focus on so our team can be more efficient and effective.”

K.L. Wombacher

President & General Manager