Customer Success Story

How Revenue Soared 29% for the Las Vegas Aviators

Major League • MILB

Challenge

For the Las Vegas Aviators, the homestand after the All-Star Break in mid-July can be a challenge from a ticket sales perspective. The weather is hot and summer vacations are in full swing.

Solution

To beat the heat and get fans engaged, the Aviators planned a brand new Harry Potter theme night on the Friday night of the homestand. The “You’re a Wizard Harry!” event included a ticket and hat package; fans received a baseball cap featuring their favorite Hogwarts house.

To get the word out about the games, the marketing team used two StellarAlgo tactics to power paid social campaigns on Meta:

Event Propensity Leads

The Aviators used StellarAlgo’s Event Propensity Scoring to surface 8,000 high propensity leads based on previous purchasing behavior.

The team’s campaign clearly resonated with fans; the target group of fans activated had a conversion rate lift of 34% over the control group!

Targeting Lookalike Fans

The Aviators built a fan list of their most avid fans and used this list to target similar people using the lookalike campaign functionality.

During the campaign period, over 1,000 new fans were acquired, accounting for about 14% of ticket revenue for the overall homestand.

Results

29%

increase in total revenue

11%

increase in tickets sold

11%

increase in tickets sold

The Aviators’ creativity is nothing short of magic. Their campaign grew the number of fans and total tickets sold for the post-All Star Break homestand by 11% YoY. This resulted in an impressive 29% uptick in overall ticket revenue over the same games last season.