StellarAlgo launches Segment Automations to automate routine fan engagement. Learn more
For Performance Marketing Teams
Fan Engagement
Understand and activate your entire fan universe in one customer data platform.
Lead Scoring & Segmentation
Identify and segment fans most likely to purchase.
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Data Management
Bring disconnected data sources together in the StellarAlgo Platform.
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150+ integrations unlock fan data from multiple sources and destinations.
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When the Nashville Sounds received feedback that package buyer fans felt “spammed” with emails, something had to change. The Sounds needed a better way to identify fans that were holding a ticket for each game, while being mindful to target different groups of fans by altering the cadence in which those fans received “Know Before You Go” (KBYG) emails.
StellarAlgo supported the Nashville Sounds goal to keep Individual, Group, and Suite Buyers informed while lowering frequency cadence of KYBG emails to package buyers.
StellarAlgo also helped the team put multiple KYBG strategies on autopilot, streamlining business operations across departments.
Segments were created dynamically within StellarAlgo. Fans who met the criteria from purchasing or being forwarded a ticket were automatically pushed to HubSpot for emailing.
Season Ticket Members
open rate for KBYG emails
percentage point higher engagement
hours saved year-to-date
The Sounds drove operational efficiency, saving 99 hours vs. the previous year. More importantly, fan engagement multiplied.
Average open rate grew to 24%, a nine percentage point increase year-over-year.
The lower cadence also boosted season ticket member engagement; KBYG emails targeting them had a 14 percentage point higher open-to-send rate vs. single ticket buyer KBYG emails the same year.
Segment Builder
Segment Analyzer
CDP integration to HubSpot Marketin
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