Sacramento Republic FC use data-driven insights to drive 25% increase in season ticket holders

The Goal

Sacramento Republic FC were interested in using data to help increase renewals and understand sales performance across their organization by retaining more of their season ticket holder base.

What We Did

• Implemented automated Retention Scoring allowing for prioritization of time and outreach in the months leading up to renewals
• Enhanced machine learning identified which fans should be targeted for specific events and products

How We Did It

• Leveraged StellarAlgo KPI dashboards: Sales by Product, Date & Event
• Leveraged StellarAlgo segmentation toolkit: Cohort Builder & Analyzer, Sales by Geographical Region, Customer Migration by Season, Attendance Patterns
• Leveraged StellarAlgo machine learning toolkit: Lead Recommender, Retention Scoring and Fan Clustering

“We needed to align ourselves with where the sports business is going, not where it has been. We invested in the StellarAlgo CDP so that we could make the right decisions at the right time and, in particular, speak to our fans when they wanted to be spoken to.”

Ted Glick

Senior Director, Sales & Service